Big Bird and Beyond : : The New Media and the Markle Foundation / / Lee D. Mitgang.
Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the edu...
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| Superior document: | Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 |
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| Place / Publishing House: | New York, NY : : Fordham University Press, , [2022] ©1989 |
| Year of Publication: | 2022 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (292 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction: The Neglected Field
- 1: Enter Sesame
- 2: Beyond Big Bird: Markle and Children's Television
- 3: The Diffusion of Knowledge
- 4: The Coming of Cable
- 5: Messages to the Media
- 6: Changing Channels
- 7: Electronic Everything
- 8: Aging.org
- 9: Communications and Democracy
- Epilogue: "So What Do You Do, Give Away Money?"
- Bibliography
- Index
- About the Author