Being Brains : : Making the Cerebral Subject / / Francisco Ortega, Fernando Vidal.

• Superior document: Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package 2017
• VerfasserIn: Vidal, Fernando,; Ortega, Francisco,
• Place / Publishing House: New York, NY : : Fordham University Press, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Series: Forms of Living
• Physical Description: 1 online resource (328 p.)
• Other title: Frontmatter --; contents --; To Begin With --; one. Genealogy of the Ce re bral Subject --; two. Disciplines of the Neuro --; three. Cerebralizing Distress --; four. Brains on Screen and Paper --; "Up for Grabs" --; acknowledgments --; notes --; bibliography --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780823276097; 9783110729016
• DOI: 10.1515/9780823276097?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Francisco Ortega, Fernando Vidal.

Being Brains offers a critical exploration of neurocentrism, the belief that "we are our brains," which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a "neural turn," in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as "neuromarketing" and "neurobics" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.