It's One O'Clock and Here Is Mary Margaret McBride : : A Radio Biography / / Susan Ware.

One of the most beloved radio show hosts of the 1940s and 1950s, Mary Margaret McBride (1899-1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
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Place / Publishing House:New York, NY : : New York University Press, , [2005]
©2005
Year of Publication:2005
Language:English
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Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Preface and Acknowledgments
  • Prologue: Voice of America
  • PART I THE HEIGHT OF THE PROGRAM
  • 1 “Here Comes McBride”
  • 2 Mary Margaret’s Radio Technique
  • 3 “Under Cover of Daytime”
  • 4 Mary Margaret’s Bond with Listeners
  • 5 “The Appetite as Voice”
  • 6 Doing the Products
  • PART II BECOMING MARY MARGARET MCBRIDE
  • 7 Listening to Lives
  • 8 A Missouri Childhood
  • 9 Stella
  • 10 The Journalist and the Writer
  • 11 Men, Marriage, and Sex
  • 12 Affluence and Depression
  • 13 “I Murdered Grandma”
  • 14 Citrus Follies
  • 15 The War Years
  • PART III TRANSITIONS
  • 16 Eleanor Roosevelt, Mary Margaret McBride, and Postwar Politics
  • 17 Television
  • 18 The Last Show: May 14, 1954
  • 19 Cookbooks, Columns, and Commentary
  • 20 “Good-bye,Y’all”
  • Epilogue Talk Shows,Then and Now
  • Notes
  • Index
  • About the Author