The Modern Christmas in America : : A Cultural History of Gift Giving / / William Waits.
In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur?In this incisive and engaging examination of how Christmas has evolved since 1880,...
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| Superior document: | Title is part of eBook package: De Gruyter New York University Press Archive eBook-Package Pre-2000 |
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| Place / Publishing House: | New York, NY : : New York University Press, , [2022] ©1992 |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | The American Social Experience ;
23 |
| Online Access: | |
| Physical Description: | 1 online resource |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Acknowledgments
- I. Introduction
- 2. Fundamental Themes: Annual Festivals and Gifts
- 3. The Gifts Everyone Wanted: The Rise of Manufactured Gift Items
- 4. Gimcracks, Appliances, and Silverware: A Survey of Manufactured Gift Items
- 5. From Gimcracks to Cards: Gift Giving between Friends
- 6. The Feminization of Christmas: The Expanded Role of Women in the Celebration
- 7. Within the Marital Bond: Gifts between Men and Women
- 8. "Something for the Kid": Gifts from Parents to Children
- 9. The Ever Wider Horizon: Reaffirmations of Community Ties
- 10. The Rationalization of Charity: Gifts from the Prosperous to the Poor
- 11. The Rationalization of Christmas Bonuses: Gifts from Employers to Employees
- 12. Riches and Uncertainty: Superabundance and Retailers' Anxieties since 1940
- 13. Conclusion
- Notes
- Index