Desegregating the Dollar : : African American Consumerism in the Twentieth Century / / Robert E. Weems.
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-s...
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Superior document: | Title is part of eBook package: De Gruyter New York University Press Archive eBook-Package Pre-2000 |
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Place / Publishing House: | New York, NY : : New York University Press, , [1998] ©1998 |
Year of Publication: | 1998 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource |
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Table of Contents:
- Frontmatter
- Contents
- List of Tables
- Acknowledgments
- Introduction
- 1 The Birth and Development of the African American Consumer Market, 1900-1940
- 2 New World A-Coming: Black Consumers, 1941-1960
- 3 African American Consumer Activism before and during the Civil Rights Era
- 4 The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s
- 5 Blaxploitation and Big Business: American Corporations and Black Consumers during the 1970s
- 6 A Tale of Two Markets: African American Consumers during the 1980s
- 7 Epilogue: The Changing Same: American Corporations and Black Consumers during the 1990s
- Appendix: National Negro Business League Black Consumer Questionnaire, 1931
- Notes
- Selected Bibliography
- Index
- About the Author