Desegregating the Dollar : : African American Consumerism in the Twentieth Century / / Robert E. Weems.

• Superior document: Title is part of eBook package: De Gruyter New York University Press Archive eBook-Package Pre-2000
• VerfasserIn: Weems, Robert E.,
• Place / Publishing House: New York, NY : : New York University Press, , [1998]; ©1998
• Year of Publication: 1998
• Language: English
• Physical Description: 1 online resource

Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-s...

Table of Contents

• Frontmatter
• Contents
• List of Tables
• Acknowledgments
• Introduction
• 1 The Birth and Development of the African American Consumer Market, 1900-1940
• 2 New World A-Coming: Black Consumers, 1941-1960
• 3 African American Consumer Activism before and during the Civil Rights Era
• 4 The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s
• 5 Blaxploitation and Big Business: American Corporations and Black Consumers during the 1970s
• 6 A Tale of Two Markets: African American Consumers during the 1980s
• 7 Epilogue: The Changing Same: American Corporations and Black Consumers during the 1990s
• Appendix: National Negro Business League Black Consumer Questionnaire, 1931
• Notes
• Selected Bibliography
• Index
• About the Author