Radio's Second Century : : Past, Present, and Future Perspectives / / ed. by John Allen Hendricks.

• Superior document: Title is part of eBook package: De Gruyter Art and Architecture eBook-Package 2020
• MitwirkendeR: Barber, John F.,; Blaney, Joseph R.,; Brekke, Anjuli Joshi,; Brown, Michael,; Clark, Brad,; Crider, David,; Dempsey, John Mark,; Easton, Emily W.,; Hendricks, John Allen,; Kaplan, Rachel Sussman-Wander,; MacLennan, Anne F.,; Maclennan, Anne F.,; McLean, Archie,; Mclean, Archie,; Mims, Bruce,; Nevradakis, Michael,; Order, Simon,; Riffe, Daniel,; Sussman-Wander Kaplan, Rachel,; Ward, Mark,; Wu, Lu,; Zuraikat, Laith,
• HerausgeberIn: Hendricks, John Allen,
• Place / Publishing House: New Brunswick, NJ : : Rutgers University Press, , [2020]; ©2020
• Year of Publication: 2020
• Language: English
• Physical Description: 1 online resource (270 p.) :; 6 B-W photographs, 17 tables,1 B-W map

One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Table of Contents

Frontmatter -- Contents -- Foreword -- Preface -- Part I. Contemporary Radio -- 1. Digital Radio: Audio Listening from AM to FM to XM . . . and Beyond -- 2. Audience Research and Web Features of Radio Stations in a Time of Uncertainty -- 3. The Parasocial Nature of the Podcast -- 4. Social Media Analytics, Radio Advertising, and Strategic Partnerships -- Part II. Programming Matters: Localism, Personalities, and Audiences -- 5. The Shrinking Electronic Town Square: Localism in American Talk Radio -- 6. The Fandom of Howard Stern and Its Relationship to His Success: The “King of All Media” and a Dynamic Audience -- 7. The War of the Worlds Broadcast: Fake News or Engaging Storytelling? -- 8. Unpredictable Programming: A Freeform Approach to Building Audiences -- Part III. Social Issues: Contemporary Overtones -- 9. Air to the Kingdom: Religion and the Soul of Radio -- 10. “A More Inclusive Public Service”: Can NPR Serve All of America? -- 11. The Sound of Yellow Rain: Resisting Podcasting’s Sonic Whiteness -- Part IV. International Perspectives: Modern Paradigms -- 12. Canadian Community/Campus Radio: Struggling and Coping on the Cusp of Change -- 13. Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio -- 14. Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of Greece -- 15. Almost 100 Years of Women in Radio: Where Are We Now? -- Acknowledgments -- About the Editor -- Notes on Contributors -- Index