Disney Culture / / John Wills.

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so div...

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Superior document:Title is part of eBook package: De Gruyter RUP eBook-Package 2017
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Place / Publishing House:New Brunswick, NJ : : Rutgers University Press, , [2017]
©2017
Year of Publication:2017
Language:English
Series:Quick Takes: Movies and Popular Culture
Online Access:
Physical Description:1 online resource (140 p.)
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505 0 0 |t Frontmatter --   |t Contents --   |t Introduction --   |t 1. Making Disney Magic --   |t 2. The World According To Disney --   |t 3. Disney Dollars --   |t 4. Disney Values --   |t Acknowledgments --   |t Further Reading --   |t Works Cited --   |t Index --   |t About The Author 
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520 |a Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way."  
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588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Jan 2021) 
650 0 |a Corporate culture. 
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650 4 |a walt disney. 
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