Green Capitalism? : : Business and the Environment in the Twentieth Century / / Hartmut Berghoff, Adam Rome.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017
• HerausgeberIn: Berghoff, Hartmut,; Rome, Adam,
• Place / Publishing House: Philadelphia : : University of Pennsylvania Press, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Series: Hagley Perspectives on Business and Culture
• Physical Description: 1 online resource (312 p.) :; 6 illus.
• Other title: Frontmatter --; Contents --; Preface --; Chapter 1. The Ecology of Commerce: Environmental History and the Challenge of Building a Sustainable Economy --; Chapter 2. Shades of Green: A Business- History Perspective on Eco- Capitalism --; Chapter 3. The Role of Businesses in Constructing Systems of Environmental Governance --; Chapter 4. Business Leadership in the Movement to Regulate Industrial Air Pollution in Late Nineteenth- and Early Twentieth-Century America --; Chapter 5. "Constructive and Not Destructive Development": Permanent Uses of Resources in the American South --; Chapter 6. Utilities as Conservationists? Th e Paradox of Electrification During the Progressive Era in North America --; Chapter 7. Plastic Six- Pack Rings: The Business and Politics of an Environmental Problem --; Chapter 8. The Rise and Fall of an Ecostar: Green Technology Innovation and Marketing as Regulatory Obstruction --; Chapter 9. Dilemmas of Going Green: Environmental Strategies in the Swedish Mining Company Boliden, 1960-2000 --; Chapter 10. Private Companies and the Recycling of Household Waste in West Germany, 1965-1990 --; Chapter 11. Kill-a-Watt: The Greening of Consolidated Edison in the 1970s --; Chapter 12. Entrepreneurship, Policy, and the Geography of Wind Energy --; Chapter 13. Driving Change: The Winding Road to Greener Automobiles --; Notes --; Contributors --; Acknowledgments
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780812293883; 9783110540550; 9783110625264; 9783110547764; 9783110550306
• DOI: 10.9783/9780812293883
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Hartmut Berghoff, Adam Rome.

At a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to "green" capitalism as the key to humanity's long-term survival. Indeed, even before the rise of the environmental movement in the 1970s, businesses sometimes had reasons to protect parts of nature, limit their production of wastes, and support broader environmental reforms. In the last thirty years, especially, many businesses have worked hard to reduce their direct and indirect environmental footprint. But are these efforts exceptional, or can capitalism truly be environmentally conscious?Green Capitalism? offers a critical, historically informed perspective on building a more sustainable economy. Written by scholars of business history and environmental history, the essays in this volume consider the nature of capitalism through historical overviews of twentieth-century businesses and a wide range of focused case studies. Beginning early in the century, contributors explore the response of business leaders to environmental challenges in an era long before the formation of the modern regulatory state. Moving on to midcentury environmental initiatives, scholars analyze failed business efforts to green products and packaging-such as the infamous six-pack ring-in the 1960s and 1970s. The last section contains case studies of businesses that successfully managed greening initiatives, from the first effort by an electric utility to promote conservation, to the environmental overhaul of a Swedish mining company, to the problem of household waste in pre-1990 West Germany. Ranging in geographic scope from Europe to the United States, Green Capitalism? raises questions about capitalism in different historical, sociocultural, and political contexts.Contributors: Hartmut Berghoff, Ann-Kristin Bergquist, Brian C. Black, William D. Bryan, Julie Cohn, Leif Fredrickson, Hugh S. Gorman, Geoffrey Jones, David Kinkela, Roman Köster, Joseph A. Pratt, Adam Rome, Christine Meisner Rosen.