Producing Fashion : : Commerce, Culture, and Consumers / / ed. by Regina Lee Blaszczyk.

• Superior document: Title is part of eBook package: De Gruyter Penn Press eBook Package American History
• MitwirkendeR: Beaujot, Ariel,; Brown, Elspeth H.,; Hess, Heather,; Lee Blaszczyk, Regina,; Matt, Susan J.,; Medvedev, Katalin,; Merlo, Elisabetta,; O\x27Connor, Kaori,; Okawa, Tomoko,; Polese, Francesca,; Pouillard, Veronique,; Ruane, Christine,; Schweitzer, Marlis,; Scott, William R.,; Zdatny, Steve,
• HerausgeberIn: Blaszczyk, Regina Lee,
• Place / Publishing House: Philadelphia : : University of Pennsylvania Press, , [2011]; ©2008
• Year of Publication: 2011
• Language: English
• Series: Hagley Perspectives on Business and Culture
• Physical Description: 1 online resource (376 p.) :; 30 illus.

How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages?Fashion ico...

Table of Contents

• Frontmatter
• CONTENTS
• CHAPTER ONE. Rethinking Fashion
• PART I: Organizing the Fashion Trades
• CHAPTER TWO. Spreading the Word: The Development of the Russian Fashion Press
• CHAPTER THREE. Accessorizing, Italian Style: Creating a Market for Milan's Fashion Merchandise
• CHAPTER FOUR. In the Shadow of Paris? French Haute Couture and Belgian Fashion Between the Wars
• CHAPTER FIVE. Licensing Practices at Maison Christian Dior
• PART II: Inventing Fashions, Promoting Styles
• CHAPTER SIX. The Wiener Werkstatte and the Reform Impulse
• CHAPTER SEVEN. American Fashions for American Women: The Rise and Fall of Fashion Nationalism
• CHAPTER EIGHT. Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920S America
• PART III. Shaping Bodies, Building Brands
• CHAPTER NINE. California Casual: Lifestyle Marketing and Men's Leisurewear, 1930-1960
• CHAPTER TEN. Marlboro Men: Outsider Masculinities and Commercial Modeling in Postwar America
• CHAPTER ELEVEN. The Body and the Brand: How Lycra Shaped America
• PART IV. Customer Reactions, Consumer Adaptations
• CHAPTER TWELVE. French Hairstyles and the Elusive Consumer
• CHAPTER THIRTEEN. Ripping Up the Uniform Approach: Hungarian Women Piece Together a New Communist Fashion
• CHAPTER FOURTEEN. Why the Old-Fashioned Is in Fashion in American Houses
• NOTES
• CONTRIBUTORS
• INDEX
• ACKNOWLEDGMENTS