Electing the President, 2004 : : The Insiders' View / / ed. by Kathleen Hall Jamieson.
The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inbo...
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Superior document: | Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection |
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Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2011] ©2006 |
Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (264 p.) :; 22 illus. |
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082 | 0 | 4 | |a 324.9730931 |
245 | 0 | 0 | |a Electing the President, 2004 : |b The Insiders' View / |c ed. by Kathleen Hall Jamieson. |
264 | 1 | |a Philadelphia : |b University of Pennsylvania Press, |c [2011] | |
264 | 4 | |c ©2006 | |
300 | |a 1 online resource (264 p.) : |b 22 illus. | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface -- |t Introduction -- |t Campaign Timeline and Charts -- |t Chapter 1 Campaign Organization and Strategy -- |t Chapter 2 Advertising -- |t Chapter 3 Polling: Decisive Moments and Audiences -- |t Chapter 4 Debate Strategy and Effects -- |t Chapter 5 The Press/Campaign Relationship -- |t Chapter 6 Republican Spenders -- |t Chapter 7 Democrat Spenders -- |t Participants -- |t Index |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman. | ||
530 | |a Issued also in print. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) | |
650 | 0 | |a Campagnes électorales |v États-Unis |v Cas, Études de. | |
650 | 0 | |a POLITICAL SCIENCE |v Political Process |v Elections. | |
650 | 0 | |a Political campaigns |z United States |v Case studies. | |
650 | 0 | |a Presidents |v Election. | |
650 | 0 | |a Presidents |z United States |v Election |v 2004. | |
650 | 0 | |a Presidents |z United States |x Election |y 2004. | |
650 | 0 | |a Présidents |v États-Unis |v Élection |v 2004. | |
650 | 4 | |a American History. | |
650 | 7 | |a POLITICAL SCIENCE / Political Process / Campaigns & Elections. |2 bisacsh | |
653 | |a American History. | ||
653 | |a American Studies. | ||
653 | |a Political Science. | ||
653 | |a Public Policy. | ||
700 | 1 | |a Jamieson, Kathleen Hall, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Penn Press eBook Package Complete Collection |z 9783110413458 |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Penn Press eBook Package Law & Political Science |z 9783110413526 |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t University of Pennsylvania Backlist eBook-Package 2000-2013 |z 9783110459548 |
776 | 0 | |c print |z 9780812219388 | |
856 | 4 | 0 | |u https://doi.org/10.9783/9780812204810 |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780812204810 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9780812204810/original |
912 | |a 978-3-11-041345-8 Penn Press eBook Package Complete Collection | ||
912 | |a 978-3-11-041352-6 Penn Press eBook Package Law & Political Science | ||
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