Food Is Love : : Advertising and Gender Roles in Modern America / / Katherine J. Parkin.
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping an...
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| Superior document: | Title is part of eBook package: De Gruyter Penn Press eBook Package American History |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2011] ©2006 |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (304 p.) :; 25 illus. |
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Table of Contents:
- Frontmatter
- Contents
- Introduction
- Chapter 1 Advertisers and Their Paradigm: Women as Consumers
- Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles
- Chapter 3 Women's Power to Make Us: Cooking Up a Family's Identity
- Chapter 4 Authority and Entitlement: Men in Food Advertising
- Chapter 5 Health, Beauty, and Sexuality: A Woman's Responsibility
- Chapter 6 A Mother's Love: Children and Food Advertising
- Epilogue
- Periodical and Archive Sources and Abbreviations
- Notes
- Index
- Acknowledgments