Madison Avenue and the Color Line : : African Americans in the Advertising Industry / / Jason Chambers.
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history o...
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Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2011] ©2008 |
Year of Publication: | 2011 |
Language: | English |
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Physical Description: | 1 online resource (328 p.) :; 18 illus. |
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Chambers, Jason, author. aut http://id.loc.gov/vocabulary/relators/aut Madison Avenue and the Color Line : African Americans in the Advertising Industry / Jason Chambers. Philadelphia : University of Pennsylvania Press, [2011] ©2008 1 online resource (328 p.) : 18 illus. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) Advertising United States History. African American consumers. African Americans and mass media. African Americans in advertising. American Studies. HISTORY / United States / 20th Century. bisacsh African Studies. African-American Studies. American History. Business. Economics. Title is part of eBook package: De Gruyter Penn Press eBook Package American History 9783110413496 Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection 9783110413458 Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013 9783110459548 print 9780812220605 https://doi.org/10.9783/9780812203851 https://www.degruyter.com/isbn/9780812203851 Cover https://www.degruyter.com/document/cover/isbn/9780812203851/original |
language |
English |
format |
eBook |
author |
Chambers, Jason, Chambers, Jason, |
spellingShingle |
Chambers, Jason, Chambers, Jason, Madison Avenue and the Color Line : African Americans in the Advertising Industry / Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments |
author_facet |
Chambers, Jason, Chambers, Jason, |
author_variant |
j c jc j c jc |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Chambers, Jason, |
title |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / |
title_sub |
African Americans in the Advertising Industry / |
title_full |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / Jason Chambers. |
title_fullStr |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / Jason Chambers. |
title_full_unstemmed |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / Jason Chambers. |
title_auth |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / |
title_alt |
Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments |
title_new |
Madison Avenue and the Color Line : |
title_sort |
madison avenue and the color line : african americans in the advertising industry / |
publisher |
University of Pennsylvania Press, |
publishDate |
2011 |
physical |
1 online resource (328 p.) : 18 illus. Issued also in print. |
contents |
Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments |
isbn |
9780812203851 9783110413496 9783110413458 9783110459548 9780812220605 |
geographic_facet |
United States |
url |
https://doi.org/10.9783/9780812203851 https://www.degruyter.com/isbn/9780812203851 https://www.degruyter.com/document/cover/isbn/9780812203851/original |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.1089/96073 |
dewey-sort |
3659.1089 596073 |
dewey-raw |
659.1089/96073 |
dewey-search |
659.1089/96073 |
doi_str_mv |
10.9783/9780812203851 |
oclc_num |
802058520 |
work_keys_str_mv |
AT chambersjason madisonavenueandthecolorlineafricanamericansintheadvertisingindustry |
status_str |
n |
ids_txt_mv |
(DE-B1597)449437 (OCoLC)802058520 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Penn Press eBook Package American History Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013 |
is_hierarchy_title |
Madison Avenue and the Color Line : African Americans in the Advertising Industry / |
container_title |
Title is part of eBook package: De Gruyter Penn Press eBook Package American History |
_version_ |
1806143363139764224 |
fullrecord |
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