Extreme Asia : : The Rise of Cult Cinema from the Far East / / Daniel Martin.

• Superior document: Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2014-2015
• VerfasserIn: Martin, Daniel,
• Place / Publishing House: Edinburgh : : Edinburgh University Press, , [2022]; ©2015
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (200 p.)

How shrewd marketing engineered the East Asian cult film boom in the UKFrom Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema?Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure.Key featuresClear timeline of the key points and film releases in the UK, demonstrating the movement's growing popularity and cultural impact on a film-by-film basis Based on extensive research and exclusive access to marketing materials and interviews Explains the cultural and economic factors behind the rise of the most notorious East Asian horror and action films of the current generation Detailed case studies of such seminal cult hits as Battle Royale, Oldboy, Audition, Infernal Affairs, Ring, and The Isle

Table of Contents

Frontmatter -- Contents -- Acknowledgements -- Introduction -- CHAPTER 1 Chilling Beginnings: Japanese Horror and the British Critical Reception of Nakata Hideo's Ring -- CHAPTER 2 Cinema of Cruelty: The Birth of Asia Extreme and Miike Takashi's Audition -- CHAPTER 3 Courting Controversy: Hype, Scandal and Fukasaku Kinji's Battle Royale -- CHAPTER 4 Brand Wagon: The Courtship of Multiplex Audiences and the 2003 Asia Extreme Roadshow -- CHAPTER 5 Savagery and Serenity: Extreme Cinema and the Films of Kim Ki-duk -- CHAPTER 6 From the Margins to the Mainstream: Asia Extreme in 2004 -- Conclusion: The Legacy of Asia Extreme -- Appendix: Asia Extreme UK Theatrical Release Timeline -- Bibliography -- Filmography -- Index