Media, Persuasion and Propaganda / / Marshall Soules.
Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2014-2015 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Edinburgh : : Edinburgh University Press, , [2022] ©2015 |
Year of Publication: | 2022 |
Language: | English |
Series: | Media Topics : METO
|
Online Access: | |
Physical Description: | 1 online resource (304 p.) :; 15 B/W illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9780748644179 |
---|---|
ctrlnum |
(DE-B1597)616297 |
collection |
bib_alma |
record_format |
marc |
spelling |
Soules, Marshall, author. aut http://id.loc.gov/vocabulary/relators/aut Media, Persuasion and Propaganda / Marshall Soules. Edinburgh : Edinburgh University Press, [2022] ©2015 1 online resource (304 p.) : 15 B/W illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Media Topics : METO Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Mass media and propaganda. Mass media Case studies. Mass media. Persuasion (Psychology). Film, Media & Cultural Studies. PERFORMING ARTS / Film & Video / History & Criticism. bisacsh Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2014-2015 9783110780451 print 9780748644162 https://doi.org/10.1515/9780748644179 https://www.degruyter.com/isbn/9780748644179 Cover https://www.degruyter.com/document/cover/isbn/9780748644179/original |
language |
English |
format |
eBook |
author |
Soules, Marshall, Soules, Marshall, |
spellingShingle |
Soules, Marshall, Soules, Marshall, Media, Persuasion and Propaganda / Media Topics : METO Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index |
author_facet |
Soules, Marshall, Soules, Marshall, |
author_variant |
m s ms m s ms |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Soules, Marshall, |
title |
Media, Persuasion and Propaganda / |
title_full |
Media, Persuasion and Propaganda / Marshall Soules. |
title_fullStr |
Media, Persuasion and Propaganda / Marshall Soules. |
title_full_unstemmed |
Media, Persuasion and Propaganda / Marshall Soules. |
title_auth |
Media, Persuasion and Propaganda / |
title_alt |
Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index |
title_new |
Media, Persuasion and Propaganda / |
title_sort |
media, persuasion and propaganda / |
series |
Media Topics : METO |
series2 |
Media Topics : METO |
publisher |
Edinburgh University Press, |
publishDate |
2022 |
physical |
1 online resource (304 p.) : 15 B/W illustrations Issued also in print. |
contents |
Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index |
isbn |
9780748644179 9783110780451 9780748644162 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
P - Philology and Linguistics |
callnumber-label |
P90 |
callnumber-sort |
P 290 S6426 42015 |
genre_facet |
Case studies. |
url |
https://doi.org/10.1515/9780748644179 https://www.degruyter.com/isbn/9780748644179 https://www.degruyter.com/document/cover/isbn/9780748644179/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
302 - Social interaction |
dewey-full |
302.23 |
dewey-sort |
3302.23 |
dewey-raw |
302.23 |
dewey-search |
302.23 |
doi_str_mv |
10.1515/9780748644179 |
work_keys_str_mv |
AT soulesmarshall mediapersuasionandpropaganda |
status_str |
n |
ids_txt_mv |
(DE-B1597)616297 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2014-2015 |
is_hierarchy_title |
Media, Persuasion and Propaganda / |
container_title |
Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2014-2015 |
_version_ |
1806143321376030720 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04704nam a22007215i 4500</leader><controlfield tag="001">9780748644179</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20220302035458.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">220302t20222015stk fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780748644179</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780748644179</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)616297</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">stk</subfield><subfield code="c">GB-SCT</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">P90</subfield><subfield code="b">.S6426 2015</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">PER004030</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">302.23</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Soules, Marshall, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media, Persuasion and Propaganda /</subfield><subfield code="c">Marshall Soules.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Edinburgh : </subfield><subfield code="b">Edinburgh University Press, </subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (304 p.) :</subfield><subfield code="b">15 B/W illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Media Topics : METO</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Figures -- </subfield><subfield code="t">Acknowledgements -- </subfield><subfield code="t">Preface Tricksters at Play -- </subfield><subfield code="t">Introduction The Spectrum of Persuasion -- </subfield><subfield code="t">1 Rhetoric and Persuasion -- </subfield><subfield code="t">2 Compelling Images -- </subfield><subfield code="t">3 Public Opinion and Manufacturing Consent -- </subfield><subfield code="t">4 Advertising and Consumer Culture -- </subfield><subfield code="t">5 Psychology of Influence -- </subfield><subfield code="t">6 Propaganda and War -- </subfield><subfield code="t">7 Toward a Rhetoric of Film -- </subfield><subfield code="t">8 Propaganda and Global Economics -- </subfield><subfield code="t">9 Making News -- </subfield><subfield code="t">10 Performing Propaganda -- </subfield><subfield code="t">Bibliography -- </subfield><subfield code="t">Multimedia -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media and propaganda.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Persuasion (Psychology).</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Film, Media & Cultural Studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PERFORMING ARTS / Film & Video / History & Criticism.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Edinburgh University Press Complete eBook-Package 2014-2015</subfield><subfield code="z">9783110780451</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9780748644162</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9780748644179</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780748644179</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9780748644179/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-078045-1 Edinburgh University Press Complete eBook-Package 2014-2015</subfield><subfield code="c">2014</subfield><subfield code="d">2015</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_MUAR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_MUAR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |