The Economics of E-Commerce : : A Strategic Guide to Understanding and Designing the Online Marketplace / / Nir Vulkan.
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound eco...
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Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2020] ©2003 |
Year of Publication: | 2020 |
Language: | English |
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Physical Description: | 1 online resource (240 p.) :; 9 line illus. |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Acknowledgments
- Chapter 1. Introduction and Overview
- PART I. Evaluating E-commerce Applications
- Chapter 2. E-commerce and the Tools of Economic Analysis
- Chapter 3. E-commerce for Consumers
- Chapter 4. Business-to-business E-commerce
- PART II. Designing E-commerce Applications
- Chapter 5. E-commerce and the Principles of Economic Engineering
- Chapter 6. One-to-one Trading: Direct Negotiations in E-commerce
- Chapter 7. One-to-many Trading: Online Auctions
- Chapter 8. Many-to-many Electronic Exchanges
- Bibliography
- Index