Inside the Mind of a Voter : : A New Approach to Electoral Psychology / / Michael Bruter, Sarah Harrison.

An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their livesCould understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for w...

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Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English
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Place / Publishing House:Princeton, NJ : : Princeton University Press, , [2020]
©2020
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (376 p.) :; 40 b/w illus.
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Other title:Frontmatter --
TABLE OF CONTENTS --
Preface and Acknowledgements --
Chapter Synopses --
1 Homo Suffragator --
2 Mapping the Mind of a Voter: Anatomy of Homo Suffragator --
3 A Day in the Life of a Voter --
4 Personality and Morality --
5 Electoral Memory --
6 Electoral Identity and Individual– Societal Dynamics --
7 Elections and Emotions --
8 Electoral Ergonomics --
9 Electoral Resolution and Atmosphere: From Hope to Hostility --
10 Coda: Flipping the Electoral World Upside-Down: Homo Suffragator beyond the Age of Reason --
Glossary of Concepts --
Bibliography --
Index
Summary:An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their livesCould understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility.From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens’ psychology throughout a unique decade for electoral democracy. They highlight how citizens’ personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters’ psychology to trigger different emotions.Inside the Mind of a Voter radically shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters.
Format:Mode of access: Internet via World Wide Web.
ISBN:9780691202013
9783110704716
9783110704518
9783110704594
9783110704723
9783110690088
DOI:10.1515/9780691202013?locatt=mode:legacy
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: Michael Bruter, Sarah Harrison.