"Pedlar in Divinity" : : George Whitefield and the Transatlantic Revivals, 1737-1770 / / Frank Lambert.
A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British pre...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Archive 1927-1999 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2018] ©1993 |
Year of Publication: | 2018 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9780691187969 |
---|---|
ctrlnum |
(DE-B1597)501685 (OCoLC)1076406083 |
collection |
bib_alma |
record_format |
marc |
spelling |
Lambert, Frank, author. aut http://id.loc.gov/vocabulary/relators/aut "Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / Frank Lambert. Princeton, NJ : Princeton University Press, [2018] ©1993 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution -- Chapter 2. Whitefield's Adaptation of Commercial Strategies -- Chapter 3. Creating an Intercolonial Revival -- Chapter 4. Interpreting the New Birth: Audience Response -- Chapter 5. Debating the Great Awakening in a Religious Public Sphere -- Chapter 6. The Americanization of Whitefield -- Epilogue. Legacies -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Evangelical Revival. Evangelists Biography. Great Awakening. Revivals Great Britain History 18th century. HISTORY / United States / Colonial Period (1600-1775). bisacsh Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Archive 1927-1999 9783110442496 https://doi.org/10.1515/9780691187969?locatt=mode:legacy https://www.degruyter.com/isbn/9780691187969 Cover https://www.degruyter.com/cover/covers/9780691187969.jpg |
language |
English |
format |
eBook |
author |
Lambert, Frank, Lambert, Frank, |
spellingShingle |
Lambert, Frank, Lambert, Frank, "Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / Frontmatter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution -- Chapter 2. Whitefield's Adaptation of Commercial Strategies -- Chapter 3. Creating an Intercolonial Revival -- Chapter 4. Interpreting the New Birth: Audience Response -- Chapter 5. Debating the Great Awakening in a Religious Public Sphere -- Chapter 6. The Americanization of Whitefield -- Epilogue. Legacies -- Index |
author_facet |
Lambert, Frank, Lambert, Frank, |
author_variant |
f l fl f l fl |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Lambert, Frank, |
title |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / |
title_sub |
George Whitefield and the Transatlantic Revivals, 1737-1770 / |
title_full |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / Frank Lambert. |
title_fullStr |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / Frank Lambert. |
title_full_unstemmed |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / Frank Lambert. |
title_auth |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / |
title_alt |
Frontmatter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution -- Chapter 2. Whitefield's Adaptation of Commercial Strategies -- Chapter 3. Creating an Intercolonial Revival -- Chapter 4. Interpreting the New Birth: Audience Response -- Chapter 5. Debating the Great Awakening in a Religious Public Sphere -- Chapter 6. The Americanization of Whitefield -- Epilogue. Legacies -- Index |
title_new |
"Pedlar in Divinity" : |
title_sort |
"pedlar in divinity" : george whitefield and the transatlantic revivals, 1737-1770 / |
publisher |
Princeton University Press, |
publishDate |
2018 |
physical |
1 online resource |
contents |
Frontmatter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution -- Chapter 2. Whitefield's Adaptation of Commercial Strategies -- Chapter 3. Creating an Intercolonial Revival -- Chapter 4. Interpreting the New Birth: Audience Response -- Chapter 5. Debating the Great Awakening in a Religious Public Sphere -- Chapter 6. The Americanization of Whitefield -- Epilogue. Legacies -- Index |
isbn |
9780691187969 9783110442496 |
callnumber-first |
B - Philosophy, Psychology, Religion |
callnumber-subject |
BX - Christian Denominations |
callnumber-label |
BX9225 |
callnumber-sort |
BX 49225 W4 L35 41994EB |
genre_facet |
Biography. |
geographic_facet |
Great Britain |
era_facet |
18th century. |
url |
https://doi.org/10.1515/9780691187969?locatt=mode:legacy https://www.degruyter.com/isbn/9780691187969 https://www.degruyter.com/cover/covers/9780691187969.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
200 - Religion |
dewey-tens |
260 - Christian organization, social work & worship |
dewey-ones |
269 - Spiritual renewal |
dewey-full |
269.2/092 |
dewey-sort |
3269.2 292 |
dewey-raw |
269.2/092 |
dewey-search |
269.2/092 |
doi_str_mv |
10.1515/9780691187969?locatt=mode:legacy |
oclc_num |
1076406083 |
work_keys_str_mv |
AT lambertfrank pedlarindivinitygeorgewhitefieldandthetransatlanticrevivals17371770 |
status_str |
n |
ids_txt_mv |
(DE-B1597)501685 (OCoLC)1076406083 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Archive 1927-1999 |
is_hierarchy_title |
"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 / |
container_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Archive 1927-1999 |
_version_ |
1770176301137657856 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04928nam a22006855i 4500</leader><controlfield tag="001">9780691187969</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20210830012106.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">210830t20181993nju fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780691187969</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780691187969</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)501685</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1076406083</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">nju</subfield><subfield code="c">US-NJ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">BX9225.W4</subfield><subfield code="b">L35 1994eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HIS036020</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">269.2/092</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lambert, Frank, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="1"><subfield code="a">"Pedlar in Divinity" :</subfield><subfield code="b">George Whitefield and the Transatlantic Revivals, 1737-1770 /</subfield><subfield code="c">Frank Lambert.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Princeton, NJ : </subfield><subfield code="b">Princeton University Press, </subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">List of Illustrations -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">Chapter 1. Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution -- </subfield><subfield code="t">Chapter 2. Whitefield's Adaptation of Commercial Strategies -- </subfield><subfield code="t">Chapter 3. Creating an Intercolonial Revival -- </subfield><subfield code="t">Chapter 4. Interpreting the New Birth: Audience Response -- </subfield><subfield code="t">Chapter 5. Debating the Great Awakening in a Religious Public Sphere -- </subfield><subfield code="t">Chapter 6. The Americanization of Whitefield -- </subfield><subfield code="t">Epilogue. Legacies -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Evangelical Revival.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Evangelists</subfield><subfield code="v">Biography.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Great Awakening.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Revivals</subfield><subfield code="z">Great Britain</subfield><subfield code="x">History</subfield><subfield code="y">18th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">HISTORY / United States / Colonial Period (1600-1775).</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Princeton University Press eBook-Package Archive 1927-1999</subfield><subfield code="z">9783110442496</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9780691187969?locatt=mode:legacy</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780691187969</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/cover/covers/9780691187969.jpg</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-044249-6 Princeton University Press eBook-Package Archive 1927-1999</subfield><subfield code="c">1927</subfield><subfield code="d">1999</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_HICS</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_HICS</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |