The Maturing of Multinational Enterprise : : American Business Abroad from 1914 to 1970 / / Mira Wilkins.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package
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Place / Publishing House:Cambridge, MA : : Harvard University Press, , [2013]
©1974
Year of Publication:2013
Edition:Reprint 2014
Language:English
Series:Harvard Studies in Business History ; 27
Online Access:
Physical Description:1 online resource (590 p.)
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Description
Other title:Frontmatter --
EDITOR'S INTRODUCTION --
AUTHOR'S PREFACE --
ACKNOWLEDGMENTS --
CONTENTS --
ONE WAR AND CRISIS --
I. WORLD WAR I --
II. DIFFICULTIES ABROAD, 1914-1920 --
TWO THE NINETEEN-TWENTIES --
III. THE OUTLOOK --
IV. THE CONQUEST OF MARKETS --
V. SUPPLY STRATEGIES --
VI. OTHERS ABROAD --
VII. AN OVERVIEW --
THREE THE ERA OF DEPRESSION --
VIII. OBSTACLES TO GROWTH --
IX. THE PARADOX OF OIL --
FOUR WORLD WAR II AND ITS AFTERMATH --
Χ. BEFORE AMERICA'S ENTRY --
XI. GLOBAL WAR --
XII. RECOVERY AND RECONSIDERATION, 1945-1954 --
FIVE THE CONTEMPORARY SCENE --
XIII. THE ENVIRONMENT FOR MULTINATIONAL BUSINESS, 1955-1970 --
XIV. MULTINATIONAL ENTERPRISE, 1955-1970 --
SIX EPILOGUE --
XV. INTERNATIONAL BUSINESS IN PERSPECTIVE --
BIBLIOGRAPHY --
NOTES --
INDEX
Format:Mode of access: Internet via World Wide Web.
ISBN:9780674863019
9783110353488
9783110353556
9783110442212
DOI:10.4159/harvard.9780674863019
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: Mira Wilkins.