Marketing Efficiency in Puerto Rico / / John Kenneth Galbraith, Richard H. Holton.

• Superior document: Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package
• VerfasserIn: Galbraith, John Kenneth,; Holton, Richard H.,
• TeilnehmendeR: Bell, Carolyn Shaw.; Branson, Robert E.; Robinson, Jean Ruth.
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2013]; ©1955
• Year of Publication: 2013
• Edition: Reprint 2014
• Language: English
• Physical Description: 1 online resource (204 p.)
• Other title: Frontmatter --; ACKNOWLEDGMENTS --; CONTENTS --; TABLES --; FIGURES --; 1. THE APPROACH TO MARKETING IN PUERTO RICO --; 2. THE PROBLEM IN ITS SETTING --; 3. FOOD RETAILING --; 4. FOOD WHOLESALING --; 5. MANAGEMENT PRACTICES AND ATTITUDES --; 6. A MODEL FOOD DISTRIBUTION SYSTEM --; 7. THE OPTIMAL RETAIL UNIT --; 8. THE OPTIMAL WHOLESALE UNIT --; 9. THE COMPLETED MODEL --; 10. NON-FOOD MARKETING: SETTING AND METHOD --; 11. RETAILING OF NON-FOOD PRODUCTS --; 12. THE WHOLESALING OF NON-FOOD PRODUCTS --; 13. THE CONTEXT OF POLICY --; 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION --; 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS --; INDEX
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780674491595; 9783110353488; 9783110353556; 9783110442212
• DOI: 10.4159/harvard.9780674491595
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: John Kenneth Galbraith, Richard H. Holton.