True Story : : How a Pulp Empire Remade Mass Media / / Shanon Fitzpatrick.
The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English |
---|---|
VerfasserIn: | |
Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2022] ©2022 |
Year of Publication: | 2022 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (304 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9780674275669 |
---|---|
ctrlnum |
(DE-B1597)626849 (OCoLC)1328135061 |
collection |
bib_alma |
record_format |
marc |
spelling |
Fitzpatrick, Shanon, author. aut http://id.loc.gov/vocabulary/relators/aut True Story : How a Pulp Empire Remade Mass Media / Shanon Fitzpatrick. Cambridge, MA : Harvard University Press, [2022] ©2022 1 online resource (304 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction -- 1. Decades of Fitness in the Dynamic Midwest -- 2. The Transatlantic Birth of the Physical Culture Publishing Company -- 3. Circulating Physiques in an Age of Imperialism and Migration -- 4. Building Up the Nation during the First World War -- 5. The Sensational Rise of Macfadden Publications Inc. -- 6. The Great Depression and the Macfadden Market -- 7. International Issues, Foreign Editions, and the Global Popular -- 8. From the World of Tomorrow to the American Century -- Epilogue : Pulp Empire Today -- Abbreviations -- Notes -- Acknowledgments -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace. With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions. No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Health in mass media History 20th century. Mass media United States History 20th century. Physical fitness United States History 20th century. Pulp literature, American History 20th century. Sensationalism in journalism United States History 20th century. HISTORY / United States / 20th Century. bisacsh American empire. Physical Culture Publishing Company. cultural empire. cultural imperialism. globalization. media globalization. media history. physical culture. popular culture. pulp magazines. true crime. true romance. working-class culture. Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English 9783110993899 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 9783110994810 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2022 English 9783110992960 Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2022 9783110992939 ZDB-23-DEG Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2022 9783110785791 print 9780674268012 https://doi.org/10.4159/9780674275669?locatt=mode:legacy https://www.degruyter.com/isbn/9780674275669 Cover https://www.degruyter.com/document/cover/isbn/9780674275669/original |
language |
English |
format |
eBook |
author |
Fitzpatrick, Shanon, Fitzpatrick, Shanon, |
spellingShingle |
Fitzpatrick, Shanon, Fitzpatrick, Shanon, True Story : How a Pulp Empire Remade Mass Media / Frontmatter -- Contents -- Introduction -- 1. Decades of Fitness in the Dynamic Midwest -- 2. The Transatlantic Birth of the Physical Culture Publishing Company -- 3. Circulating Physiques in an Age of Imperialism and Migration -- 4. Building Up the Nation during the First World War -- 5. The Sensational Rise of Macfadden Publications Inc. -- 6. The Great Depression and the Macfadden Market -- 7. International Issues, Foreign Editions, and the Global Popular -- 8. From the World of Tomorrow to the American Century -- Epilogue : Pulp Empire Today -- Abbreviations -- Notes -- Acknowledgments -- Index |
author_facet |
Fitzpatrick, Shanon, Fitzpatrick, Shanon, |
author_variant |
s f sf s f sf |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Fitzpatrick, Shanon, |
title |
True Story : How a Pulp Empire Remade Mass Media / |
title_sub |
How a Pulp Empire Remade Mass Media / |
title_full |
True Story : How a Pulp Empire Remade Mass Media / Shanon Fitzpatrick. |
title_fullStr |
True Story : How a Pulp Empire Remade Mass Media / Shanon Fitzpatrick. |
title_full_unstemmed |
True Story : How a Pulp Empire Remade Mass Media / Shanon Fitzpatrick. |
title_auth |
True Story : How a Pulp Empire Remade Mass Media / |
title_alt |
Frontmatter -- Contents -- Introduction -- 1. Decades of Fitness in the Dynamic Midwest -- 2. The Transatlantic Birth of the Physical Culture Publishing Company -- 3. Circulating Physiques in an Age of Imperialism and Migration -- 4. Building Up the Nation during the First World War -- 5. The Sensational Rise of Macfadden Publications Inc. -- 6. The Great Depression and the Macfadden Market -- 7. International Issues, Foreign Editions, and the Global Popular -- 8. From the World of Tomorrow to the American Century -- Epilogue : Pulp Empire Today -- Abbreviations -- Notes -- Acknowledgments -- Index |
title_new |
True Story : |
title_sort |
true story : how a pulp empire remade mass media / |
publisher |
Harvard University Press, |
publishDate |
2022 |
physical |
1 online resource (304 p.) |
contents |
Frontmatter -- Contents -- Introduction -- 1. Decades of Fitness in the Dynamic Midwest -- 2. The Transatlantic Birth of the Physical Culture Publishing Company -- 3. Circulating Physiques in an Age of Imperialism and Migration -- 4. Building Up the Nation during the First World War -- 5. The Sensational Rise of Macfadden Publications Inc. -- 6. The Great Depression and the Macfadden Market -- 7. International Issues, Foreign Editions, and the Global Popular -- 8. From the World of Tomorrow to the American Century -- Epilogue : Pulp Empire Today -- Abbreviations -- Notes -- Acknowledgments -- Index |
isbn |
9780674275669 9783110993899 9783110994810 9783110992960 9783110992939 9783110785791 9780674268012 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
PN - General Literature |
callnumber-label |
PN4784 |
callnumber-sort |
PN 44784 S4 F58 42022 |
geographic_facet |
United States |
era_facet |
20th century. |
url |
https://doi.org/10.4159/9780674275669?locatt=mode:legacy https://www.degruyter.com/isbn/9780674275669 https://www.degruyter.com/document/cover/isbn/9780674275669/original |
illustrated |
Not Illustrated |
dewey-hundreds |
000 - Computer science, information & general works |
dewey-tens |
070 - News media, journalism & publishing |
dewey-ones |
070 - News media, journalism & publishing |
dewey-full |
070.5092 |
dewey-sort |
270.5092 |
dewey-raw |
070.5092 |
dewey-search |
070.5092 |
doi_str_mv |
10.4159/9780674275669?locatt=mode:legacy |
oclc_num |
1328135061 |
work_keys_str_mv |
AT fitzpatrickshanon truestoryhowapulpempireremademassmedia |
status_str |
n |
ids_txt_mv |
(DE-B1597)626849 (OCoLC)1328135061 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2022 English Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2022 Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2022 |
is_hierarchy_title |
True Story : How a Pulp Empire Remade Mass Media / |
container_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English |
_version_ |
1770176231546814464 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06284nam a22009375i 4500</leader><controlfield tag="001">9780674275669</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20230529101353.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">230529t20222022mau fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780674275669</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4159/9780674275669</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)626849</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1328135061</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">mau</subfield><subfield code="c">US-MA</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">PN4784.S4</subfield><subfield code="b">F58 2022</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HIS036060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">070.5092</subfield><subfield code="2">23/eng/20220623</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fitzpatrick, Shanon, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">True Story :</subfield><subfield code="b">How a Pulp Empire Remade Mass Media /</subfield><subfield code="c">Shanon Fitzpatrick.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, MA : </subfield><subfield code="b">Harvard University Press, </subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (304 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">1. Decades of Fitness in the Dynamic Midwest -- </subfield><subfield code="t">2. The Transatlantic Birth of the Physical Culture Publishing Company -- </subfield><subfield code="t">3. Circulating Physiques in an Age of Imperialism and Migration -- </subfield><subfield code="t">4. Building Up the Nation during the First World War -- </subfield><subfield code="t">5. The Sensational Rise of Macfadden Publications Inc. -- </subfield><subfield code="t">6. The Great Depression and the Macfadden Market -- </subfield><subfield code="t">7. International Issues, Foreign Editions, and the Global Popular -- </subfield><subfield code="t">8. From the World of Tomorrow to the American Century -- </subfield><subfield code="t">Epilogue : Pulp Empire Today -- </subfield><subfield code="t">Abbreviations -- </subfield><subfield code="t">Notes -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace. With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions. No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Health in mass media</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Physical fitness</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Pulp literature, American</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Sensationalism in journalism</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">HISTORY / United States / 20th Century.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">American empire.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Physical Culture Publishing Company.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural empire.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural imperialism.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">globalization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">media globalization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">media history.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">physical culture.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">popular culture.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">pulp magazines.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">true crime.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">true romance.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">working-class culture.</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2022 English</subfield><subfield code="z">9783110993899</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2022</subfield><subfield code="z">9783110994810</subfield><subfield code="o">ZDB-23-DGG</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE History 2022 English</subfield><subfield code="z">9783110992960</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE History 2022</subfield><subfield code="z">9783110992939</subfield><subfield code="o">ZDB-23-DEG</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Harvard University Press Complete eBook-Package 2022</subfield><subfield code="z">9783110785791</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9780674268012</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4159/9780674275669?locatt=mode:legacy</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780674275669</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9780674275669/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-078579-1 Harvard University Press Complete eBook-Package 2022</subfield><subfield code="b">2022</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-099296-0 EBOOK PACKAGE History 2022 English</subfield><subfield code="b">2022</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-099389-9 EBOOK PACKAGE COMPLETE 2022 English</subfield><subfield code="b">2022</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_HICS</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_HICS</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DEG</subfield><subfield code="b">2022</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield><subfield code="b">2022</subfield></datafield></record></collection> |