Chinese Medicine Men : : Consumer Culture in China and Southeast Asia / / Sherman Cochran.
In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with...
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Superior document: | Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
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Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2006] ©2006 |
Year of Publication: | 2006 |
Language: | English |
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Physical Description: | 1 online resource (288 p.) |
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Cochran, Sherman, author. aut http://id.loc.gov/vocabulary/relators/aut Chinese Medicine Men : Consumer Culture in China and Southeast Asia / Sherman Cochran. Cambridge, MA : Harvard University Press, [2006] ©2006 1 online resource (288 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Acknowledgments -- CONTENTS -- List of Illustrations -- 1 Consumer Culture in Chinese History -- 2 Inventing Imperial Traditions and Building Olde Shoppes -- 3 Advertising Dreams -- 4 Capturing a National Market -- 5 Crossing Enemy Lines -- 6 Crossing National Borders -- 7 Agents of Consumer Culture -- Abbreviations Used in Notes -- Notes -- Archives -- Works Cited -- List of Illustration Credits -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached. Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals--constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets--that their successors in contemporary China are currently seeking to attain. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) Consumer behavior China History. Consumer behavior Southeast Asia History. Drugs Marketing. Popular culture China History. Popular culture Southeast Asia History. HISTORY / Asia / China. bisacsh Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 9783110442212 Title is part of eBook package: De Gruyter Harvard University Press eBook Package Backlist 2000-2013 9783110442205 https://doi.org/10.4159/9780674271555?locatt=mode:legacy https://www.degruyter.com/isbn/9780674271555 Cover https://www.degruyter.com/document/cover/isbn/9780674271555/original |
language |
English |
format |
eBook |
author |
Cochran, Sherman, Cochran, Sherman, |
spellingShingle |
Cochran, Sherman, Cochran, Sherman, Chinese Medicine Men : Consumer Culture in China and Southeast Asia / Frontmatter -- Acknowledgments -- CONTENTS -- List of Illustrations -- 1 Consumer Culture in Chinese History -- 2 Inventing Imperial Traditions and Building Olde Shoppes -- 3 Advertising Dreams -- 4 Capturing a National Market -- 5 Crossing Enemy Lines -- 6 Crossing National Borders -- 7 Agents of Consumer Culture -- Abbreviations Used in Notes -- Notes -- Archives -- Works Cited -- List of Illustration Credits -- Index |
author_facet |
Cochran, Sherman, Cochran, Sherman, |
author_variant |
s c sc s c sc |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Cochran, Sherman, |
title |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / |
title_sub |
Consumer Culture in China and Southeast Asia / |
title_full |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / Sherman Cochran. |
title_fullStr |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / Sherman Cochran. |
title_full_unstemmed |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / Sherman Cochran. |
title_auth |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / |
title_alt |
Frontmatter -- Acknowledgments -- CONTENTS -- List of Illustrations -- 1 Consumer Culture in Chinese History -- 2 Inventing Imperial Traditions and Building Olde Shoppes -- 3 Advertising Dreams -- 4 Capturing a National Market -- 5 Crossing Enemy Lines -- 6 Crossing National Borders -- 7 Agents of Consumer Culture -- Abbreviations Used in Notes -- Notes -- Archives -- Works Cited -- List of Illustration Credits -- Index |
title_new |
Chinese Medicine Men : |
title_sort |
chinese medicine men : consumer culture in china and southeast asia / |
publisher |
Harvard University Press, |
publishDate |
2006 |
physical |
1 online resource (288 p.) |
contents |
Frontmatter -- Acknowledgments -- CONTENTS -- List of Illustrations -- 1 Consumer Culture in Chinese History -- 2 Inventing Imperial Traditions and Building Olde Shoppes -- 3 Advertising Dreams -- 4 Capturing a National Market -- 5 Crossing Enemy Lines -- 6 Crossing National Borders -- 7 Agents of Consumer Culture -- Abbreviations Used in Notes -- Notes -- Archives -- Works Cited -- List of Illustration Credits -- Index |
isbn |
9780674271555 9783110442212 9783110442205 |
geographic_facet |
China Southeast Asia |
url |
https://doi.org/10.4159/9780674271555?locatt=mode:legacy https://www.degruyter.com/isbn/9780674271555 https://www.degruyter.com/document/cover/isbn/9780674271555/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
306 - Culture & institutions |
dewey-full |
306.30951 |
dewey-sort |
3306.30951 |
dewey-raw |
306.30951 |
dewey-search |
306.30951 |
doi_str_mv |
10.4159/9780674271555?locatt=mode:legacy |
oclc_num |
1294423257 |
work_keys_str_mv |
AT cochransherman chinesemedicinemenconsumercultureinchinaandsoutheastasia |
status_str |
n |
ids_txt_mv |
(DE-B1597)613892 (OCoLC)1294423257 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 Title is part of eBook package: De Gruyter Harvard University Press eBook Package Backlist 2000-2013 |
is_hierarchy_title |
Chinese Medicine Men : Consumer Culture in China and Southeast Asia / |
container_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
_version_ |
1806143194742652928 |
fullrecord |
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