Theory of the Gimmick : : Aesthetic Judgment and Capitalist Form / / Sianne Ngai.

• Superior document: Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2020
• VerfasserIn: Ngai, Sianne,
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2020]; ©2020
• Year of Publication: 2020
• Language: English
• Physical Description: 1 online resource (384 p.)
• Other title: Frontmatter --; Contents --; Introduction --; Chapter One. Theory of the Gimmick --; Chapter Two. Transparency and Magic in the Gimmick as Technique --; Chapter Three. Readymade Ideas --; Chapter Four. It Follows, or Financial Imps --; Chapter Five. Visceral Abstractions --; Chapter Six. Rødland’s Gimmick --; Chapter Seven. The Color of Value: Stan Douglas’s Suspiria --; Chapter Eight. Henry James’s “Same Secret Principle” --; Notes --; Acknowledgments --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780674245365; 9783110690057
• DOI: 10.4159/9780674245365
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Sianne Ngai.

Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.