The Enchantments of Mammon : : How Capitalism Became the Religion of Modernity / / Eugene McCarraher.

Eugene McCarraher challenges the conventional view of capitalism as a force for disenchantment. From Puritan and evangelical valorizations of profit to the heavenly Fordist city, the mystically animated corporation, and the deification of the market, capitalism has hijacked our intrinsic longing for...

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Superior document:Title is part of eBook package: De Gruyter DTL Humanities 2020
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Place / Publishing House:Cambridge, MA : : Harvard University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (768 p.)
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Other title:Frontmatter --
Contents --
Prologue --
Part One. The Dearest Freshness Deep Down Things: Capitalist Enchantment in Europe, 1600–1914 --
Introduction --
1. About His Business: The Medieval Sacramental Economy, the Protestant Theology of “Improvement,” and the Emergence of Capitalist Enchantment --
2. The God among Commodities: Christian Political Economy, Marx on Fetishism, and the Power of Money in Bourgeois Society --
3. The Poetry of the Past: Romantic Anticapitalism and the Sacramental Imagination --
Part Two. A Hundred Dollars, a Hundred Devils: Mammon in America, 1492–1870 --
4. Errand into the Marketplace: The Puritan Covenant Theology of Capitalism --
5. The Righteous Friends of Mammon: Evangelicals, Mormons, Slaveholders, and the Proprietary Dispensation --
6. Glows and Glories and Final Illustriousness: Transcendentalism, the Religion of the Slaves, and the Romantic Imagination in Antebellum America --
Part Three. The Mystical Body of Business: The Corporate Reconstruction of Capitalist Enchantment, 1870–1920 --
7. God Gave Me My Money: The Incorporation of America and the Persistence of Evangelical Enchantment --
8. The Soulful Corporation: Corporate Fetishism and the Incorporation of Enchantment --
9. Blazers of the One True Way: Corporate Humanism, Management Theory, and the Mechanization of Communion --
10. The Spirit of the Thing: Advertising and the Incorporation of the Beatific Vision --
11. Modern Communion: Corporate Liberalism and Imperialist Eschatology --
Part Four. The Beloved Commonwealth: Visions of Cooperative Enchantment, 1870–1920 --
12. The Producers’ Jeremiad: The Populist Reformation of the Covenant Theology --
13. The Cross Is Bending: The Socialist Jeremiad and the Covenant Theology --
14. The Priesthood of Art: Anarchism, Arts and Crafts, and the Re-enchantment of the World --
15. Another Kingdom of Being: The Crisis of Metaphysical Experience and the Search for Passionate Vision --
Part Five. The Heavenly City of Fordism: Enchantment in the Machine Age, 1920–1945 --
16. Business Is the Soul of America: The New Capitalism and the Business Millennium --
17. The American Century and the Magic Kingdom: Mythologies of the Machine Age --
18. A New Order and Creed: Human Relations as Fordist Moral Philosophy --
19. Beauty as the New Business Tool: Advertising, Industrial Design, and the Enchantment of Corporate Modernism --
Part Six. Predicaments of Human Divinity: Critics of Fordist Enchantment, 1920–1945 --
20. The Mysticism of Numbers: Postwar Enthusiasm for Technocracy --
21. Secular Prayers and Impieties: The Cultural Front as Migration of the Holy --
22. Small Is Beautiful: The Religion of Small Property and Lewis Mumford’s Novum Organum --
23. Human Divinity: F. Scott Fitzgerald, James Agee, and the Son of God --
Part Seven. One Vast and Ecumenical Holding Company: The Prehistory of Neoliberal Enchantment, 1945–1975 --
24. God’s in His Heaven, All’s Right with the World: The Political Economy of Containment and the Economic Theology of the Cold War Consensus --
25. Machines of Loving Grace: Auguries of the Corporate Counterculture --
26. The New Testament of Capitalism: The Resurgence of Evangelical Enchantment and the Theology of Neoliberalism --
27. The Statues of Daedalus: Postmaterialism and the Failure of the Liberal Imagination --
28. To Live Instead of Making History: Herbert Marcuse, Norman O. Brown, and the Romantic Eschatology of Immanence --
29. Heaven Which Exists and Is Everywhere around Us: The Sacramental Vision of Postwar Utopians --
Epilogue --
Notes --
Acknowledgments --
Index
Summary:Eugene McCarraher challenges the conventional view of capitalism as a force for disenchantment. From Puritan and evangelical valorizations of profit to the heavenly Fordist city, the mystically animated corporation, and the deification of the market, capitalism has hijacked our intrinsic longing for divinity, laying hold to our souls.
Format:Mode of access: Internet via World Wide Web.
ISBN:9780674242760
9783110737769
9783110652031
DOI:10.4159/9780674242760
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: Eugene McCarraher.