Pachangas : : Borderlands Music, U.S. Politics, and Transnational Marketing /

Pachangas : : Borderlands Music, U.S. Politics, and Transnational Marketing / / Margaret E. Dorsey.

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A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga sti...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013
VerfasserIn:
Dorsey, Margaret E.,
Place / Publishing House:Austin : : University of Texas Press, , [2021]
©2006
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (247 p.)
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • ACKNOWLEDGMENTS
  • INTRODUCTION
  • PART I. Political Pachangas, Marketing, and Music
  • ONE. A History and Style of Association: Music, Pachangas, and Politics in South Texas
  • TWO. Marketing Pachangas: The Budgirls
  • THREE. Budweiser’s Hispanic Scholarship Fund Fiesta Extravaganza
  • FOUR. Out of a Social Gathering, Music: Galvanizing Persons into Politics
  • PART II. Democracy and the Borderlands: Two Versions
  • FIVE. Pachanga Moves: A Local Republican and a National Democratic Gathering
  • SIX. Ace Hardware: National Corporate Marketers Learn How the Locals Do It
  • SEVEN. A Private Event for a Public Servant: “Mr. Vega” Meets Modernity
  • CONCLUSIONS
  • NOTES
  • REFERENCES
  • INDEX

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