Harnessing the Technicolor Rainbow : : Color Design in the 1930s / / Scott Higgins.
Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express e...
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Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2007 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (312 p.) |
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Higgins, Scott, author. aut http://id.loc.gov/vocabulary/relators/aut Harnessing the Technicolor Rainbow : Color Design in the 1930s / Scott Higgins. Austin : University of Texas Press, [2021] ©2007 1 online resource (312 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- ONE. Introduction: The Challenge of Technicolor -- TWO. Forging a New Aesthetic: From Opera to Color Consciousness -- THREE. A Feature-Length Demonstration: Becky Sharp -- FOUR. Unobtrusive Design: Introducing Three-Color to Conventional Production -- FIVE. Delicate Expansions: Designing in the Restrained Mode -- SIX. Broadening the Palette: The Adventures of Robin Hood -- SEVEN. A Fully Integrated Design: Light and Color in Gone with the Wind -- EIGHT. Beyond the 1930s: The Legacies of Three-Color Aesthetics -- Appendix 1. Types of Prints Consulted and Variables in Color Reproduction -- Appendix 2. Chronological Filmography: Three-Color Features of the 1930s -- Appendix 3. Pantone Numbers for Color Names -- Notes -- Works Cited -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) PERFORMING ARTS / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 9783110745344 https://doi.org/10.7560/716278 https://www.degruyter.com/isbn/9780292794900 Cover https://www.degruyter.com/document/cover/isbn/9780292794900/original |
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English |
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author |
Higgins, Scott, Higgins, Scott, |
spellingShingle |
Higgins, Scott, Higgins, Scott, Harnessing the Technicolor Rainbow : Color Design in the 1930s / Frontmatter -- Contents -- Acknowledgments -- ONE. Introduction: The Challenge of Technicolor -- TWO. Forging a New Aesthetic: From Opera to Color Consciousness -- THREE. A Feature-Length Demonstration: Becky Sharp -- FOUR. Unobtrusive Design: Introducing Three-Color to Conventional Production -- FIVE. Delicate Expansions: Designing in the Restrained Mode -- SIX. Broadening the Palette: The Adventures of Robin Hood -- SEVEN. A Fully Integrated Design: Light and Color in Gone with the Wind -- EIGHT. Beyond the 1930s: The Legacies of Three-Color Aesthetics -- Appendix 1. Types of Prints Consulted and Variables in Color Reproduction -- Appendix 2. Chronological Filmography: Three-Color Features of the 1930s -- Appendix 3. Pantone Numbers for Color Names -- Notes -- Works Cited -- Index |
author_facet |
Higgins, Scott, Higgins, Scott, |
author_variant |
s h sh s h sh |
author_role |
VerfasserIn VerfasserIn |
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Higgins, Scott, |
title |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / |
title_sub |
Color Design in the 1930s / |
title_full |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / Scott Higgins. |
title_fullStr |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / Scott Higgins. |
title_full_unstemmed |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / Scott Higgins. |
title_auth |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- ONE. Introduction: The Challenge of Technicolor -- TWO. Forging a New Aesthetic: From Opera to Color Consciousness -- THREE. A Feature-Length Demonstration: Becky Sharp -- FOUR. Unobtrusive Design: Introducing Three-Color to Conventional Production -- FIVE. Delicate Expansions: Designing in the Restrained Mode -- SIX. Broadening the Palette: The Adventures of Robin Hood -- SEVEN. A Fully Integrated Design: Light and Color in Gone with the Wind -- EIGHT. Beyond the 1930s: The Legacies of Three-Color Aesthetics -- Appendix 1. Types of Prints Consulted and Variables in Color Reproduction -- Appendix 2. Chronological Filmography: Three-Color Features of the 1930s -- Appendix 3. Pantone Numbers for Color Names -- Notes -- Works Cited -- Index |
title_new |
Harnessing the Technicolor Rainbow : |
title_sort |
harnessing the technicolor rainbow : color design in the 1930s / |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (312 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- ONE. Introduction: The Challenge of Technicolor -- TWO. Forging a New Aesthetic: From Opera to Color Consciousness -- THREE. A Feature-Length Demonstration: Becky Sharp -- FOUR. Unobtrusive Design: Introducing Three-Color to Conventional Production -- FIVE. Delicate Expansions: Designing in the Restrained Mode -- SIX. Broadening the Palette: The Adventures of Robin Hood -- SEVEN. A Fully Integrated Design: Light and Color in Gone with the Wind -- EIGHT. Beyond the 1930s: The Legacies of Three-Color Aesthetics -- Appendix 1. Types of Prints Consulted and Variables in Color Reproduction -- Appendix 2. Chronological Filmography: Three-Color Features of the 1930s -- Appendix 3. Pantone Numbers for Color Names -- Notes -- Works Cited -- Index |
isbn |
9780292794900 9783110745344 |
url |
https://doi.org/10.7560/716278 https://www.degruyter.com/isbn/9780292794900 https://www.degruyter.com/document/cover/isbn/9780292794900/original |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
770 - Photography & computer art |
dewey-ones |
778 - Fields & kinds of photography |
dewey-full |
778.5342 |
dewey-sort |
3778.5342 |
dewey-raw |
778.5342 |
dewey-search |
778.5342 |
doi_str_mv |
10.7560/716278 |
oclc_num |
1286806944 |
work_keys_str_mv |
AT higginsscott harnessingthetechnicolorrainbowcolordesigninthe1930s |
status_str |
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ids_txt_mv |
(DE-B1597)588016 (OCoLC)1286806944 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
Harnessing the Technicolor Rainbow : Color Design in the 1930s / |
container_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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