High Concept : : Movies and Marketing in Hollywood / / Justin Wyatt.
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can...
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Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©1994 |
Year of Publication: | 2021 |
Language: | English |
Series: | Texas Film and Media Studies Series
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Physical Description: | 1 online resource (249 p.) |
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Wyatt, Justin, author. aut http://id.loc.gov/vocabulary/relators/aut High Concept : Movies and Marketing in Hollywood / Justin Wyatt. Austin : University of Texas Press, [2021] ©1994 1 online resource (249 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Texas Film and Media Studies Series Frontmatter -- Contents -- Acknowledgments -- CHAPTER 1 A Critical Redefinition: The Concept of High Concept -- CHAPTER 2 Construction of the Image and the High Concept Style -- CHAPTER 3 High Concept and Changes in the Market for Entertainment -- CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing -- CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers -- CHAPTER Conclusion: High Concept and the Course of American Film History -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water.") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) PERFORMING ARTS / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package Pre-2000 9783110745351 https://doi.org/10.7560/790902 https://www.degruyter.com/isbn/9780292749498 Cover https://www.degruyter.com/document/cover/isbn/9780292749498/original |
language |
English |
format |
eBook |
author |
Wyatt, Justin, Wyatt, Justin, |
spellingShingle |
Wyatt, Justin, Wyatt, Justin, High Concept : Movies and Marketing in Hollywood / Texas Film and Media Studies Series Frontmatter -- Contents -- Acknowledgments -- CHAPTER 1 A Critical Redefinition: The Concept of High Concept -- CHAPTER 2 Construction of the Image and the High Concept Style -- CHAPTER 3 High Concept and Changes in the Market for Entertainment -- CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing -- CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers -- CHAPTER Conclusion: High Concept and the Course of American Film History -- Notes -- Index |
author_facet |
Wyatt, Justin, Wyatt, Justin, |
author_variant |
j w jw j w jw |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Wyatt, Justin, |
title |
High Concept : Movies and Marketing in Hollywood / |
title_sub |
Movies and Marketing in Hollywood / |
title_full |
High Concept : Movies and Marketing in Hollywood / Justin Wyatt. |
title_fullStr |
High Concept : Movies and Marketing in Hollywood / Justin Wyatt. |
title_full_unstemmed |
High Concept : Movies and Marketing in Hollywood / Justin Wyatt. |
title_auth |
High Concept : Movies and Marketing in Hollywood / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- CHAPTER 1 A Critical Redefinition: The Concept of High Concept -- CHAPTER 2 Construction of the Image and the High Concept Style -- CHAPTER 3 High Concept and Changes in the Market for Entertainment -- CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing -- CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers -- CHAPTER Conclusion: High Concept and the Course of American Film History -- Notes -- Index |
title_new |
High Concept : |
title_sort |
high concept : movies and marketing in hollywood / |
series |
Texas Film and Media Studies Series |
series2 |
Texas Film and Media Studies Series |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (249 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- CHAPTER 1 A Critical Redefinition: The Concept of High Concept -- CHAPTER 2 Construction of the Image and the High Concept Style -- CHAPTER 3 High Concept and Changes in the Market for Entertainment -- CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing -- CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers -- CHAPTER Conclusion: High Concept and the Course of American Film History -- Notes -- Index |
isbn |
9780292749498 9783110745351 |
url |
https://doi.org/10.7560/790902 https://www.degruyter.com/isbn/9780292749498 https://www.degruyter.com/document/cover/isbn/9780292749498/original |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
790 - Sports, games & entertainment |
dewey-ones |
791 - Public performances |
dewey-full |
791.430688 |
dewey-sort |
3791.430688 |
dewey-raw |
791.430688 |
dewey-search |
791.430688 |
doi_str_mv |
10.7560/790902 |
oclc_num |
1286806517 |
work_keys_str_mv |
AT wyattjustin highconceptmoviesandmarketinginhollywood |
status_str |
n |
ids_txt_mv |
(DE-B1597)588370 (OCoLC)1286806517 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package Pre-2000 |
is_hierarchy_title |
High Concept : Movies and Marketing in Hollywood / |
container_title |
Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package Pre-2000 |
_version_ |
1806143136305512448 |
fullrecord |
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