Making Up the Difference : : Women, Beauty, and Direct Selling in Ecuador / / Erynn Masi de Casanova.
Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses...
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Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2011 |
Year of Publication: | 2021 |
Language: | English |
Series: | Louann Atkins Temple Women & Culture Series
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Physical Description: | 1 online resource (261 p.) |
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Casanova, Erynn Masi de, author. aut http://id.loc.gov/vocabulary/relators/aut Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / Erynn Masi de Casanova. Austin : University of Texas Press, [2021] ©2011 1 online resource (261 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Louann Atkins Temple Women & Culture Series Frontmatter -- CONTENTS -- Preface -- Acknowledgments -- Introduction: Avon Ladies in the Amazon? -- PART I. Gender Relations: Women, Men, and Work -- Chapter 1. Multiplying Themselves: Women Direct Sellers Managing Productive and Reproductive Work -- Chapter 2. Men Make a Difference: Opposers, Supporters, and Drivers -- PART II. The Look: Images of Beauty, Professionalism, and Success -- Chapter 3. How Products Sell Themselves: Picturing Gender, Race, and Class in Yanbal’s Catalogs -- Chapter 4. Embodying Professionalism: Constructing the Yanbalista Image -- Chapter 5. The Picture of Success: Prizes and Status in the Direct Sales Organization -- PART III. Direct Selling in Context: Careers and Consumption -- Chapter 6. What Would They Be Doing If They Weren’t Selling Beauty Products?: Women’s Work Experiences in Context -- Chapter 7. Buying Beauty: Flexible Payment and Expanding Consumption -- Conclusion -- Appendix: A Few Words About Research Methods -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) Cosmetics industry Ecuador. Direct selling Ecuador. Women Employment Ecuador. Women Ecuador Economic conditions. SOCIAL SCIENCE / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 9783110745344 https://doi.org/10.7560/723863 https://www.degruyter.com/isbn/9780292734838 Cover https://www.degruyter.com/document/cover/isbn/9780292734838/original |
language |
English |
format |
eBook |
author |
Casanova, Erynn Masi de, Casanova, Erynn Masi de, |
spellingShingle |
Casanova, Erynn Masi de, Casanova, Erynn Masi de, Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / Louann Atkins Temple Women & Culture Series Frontmatter -- CONTENTS -- Preface -- Acknowledgments -- Introduction: Avon Ladies in the Amazon? -- PART I. Gender Relations: Women, Men, and Work -- Chapter 1. Multiplying Themselves: Women Direct Sellers Managing Productive and Reproductive Work -- Chapter 2. Men Make a Difference: Opposers, Supporters, and Drivers -- PART II. The Look: Images of Beauty, Professionalism, and Success -- Chapter 3. How Products Sell Themselves: Picturing Gender, Race, and Class in Yanbal’s Catalogs -- Chapter 4. Embodying Professionalism: Constructing the Yanbalista Image -- Chapter 5. The Picture of Success: Prizes and Status in the Direct Sales Organization -- PART III. Direct Selling in Context: Careers and Consumption -- Chapter 6. What Would They Be Doing If They Weren’t Selling Beauty Products?: Women’s Work Experiences in Context -- Chapter 7. Buying Beauty: Flexible Payment and Expanding Consumption -- Conclusion -- Appendix: A Few Words About Research Methods -- References -- Index |
author_facet |
Casanova, Erynn Masi de, Casanova, Erynn Masi de, |
author_variant |
e m d c emd emdc e m d c emd emdc |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Casanova, Erynn Masi de, |
title |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / |
title_sub |
Women, Beauty, and Direct Selling in Ecuador / |
title_full |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / Erynn Masi de Casanova. |
title_fullStr |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / Erynn Masi de Casanova. |
title_full_unstemmed |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / Erynn Masi de Casanova. |
title_auth |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / |
title_alt |
Frontmatter -- CONTENTS -- Preface -- Acknowledgments -- Introduction: Avon Ladies in the Amazon? -- PART I. Gender Relations: Women, Men, and Work -- Chapter 1. Multiplying Themselves: Women Direct Sellers Managing Productive and Reproductive Work -- Chapter 2. Men Make a Difference: Opposers, Supporters, and Drivers -- PART II. The Look: Images of Beauty, Professionalism, and Success -- Chapter 3. How Products Sell Themselves: Picturing Gender, Race, and Class in Yanbal’s Catalogs -- Chapter 4. Embodying Professionalism: Constructing the Yanbalista Image -- Chapter 5. The Picture of Success: Prizes and Status in the Direct Sales Organization -- PART III. Direct Selling in Context: Careers and Consumption -- Chapter 6. What Would They Be Doing If They Weren’t Selling Beauty Products?: Women’s Work Experiences in Context -- Chapter 7. Buying Beauty: Flexible Payment and Expanding Consumption -- Conclusion -- Appendix: A Few Words About Research Methods -- References -- Index |
title_new |
Making Up the Difference : |
title_sort |
making up the difference : women, beauty, and direct selling in ecuador / |
series |
Louann Atkins Temple Women & Culture Series |
series2 |
Louann Atkins Temple Women & Culture Series |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (261 p.) |
contents |
Frontmatter -- CONTENTS -- Preface -- Acknowledgments -- Introduction: Avon Ladies in the Amazon? -- PART I. Gender Relations: Women, Men, and Work -- Chapter 1. Multiplying Themselves: Women Direct Sellers Managing Productive and Reproductive Work -- Chapter 2. Men Make a Difference: Opposers, Supporters, and Drivers -- PART II. The Look: Images of Beauty, Professionalism, and Success -- Chapter 3. How Products Sell Themselves: Picturing Gender, Race, and Class in Yanbal’s Catalogs -- Chapter 4. Embodying Professionalism: Constructing the Yanbalista Image -- Chapter 5. The Picture of Success: Prizes and Status in the Direct Sales Organization -- PART III. Direct Selling in Context: Careers and Consumption -- Chapter 6. What Would They Be Doing If They Weren’t Selling Beauty Products?: Women’s Work Experiences in Context -- Chapter 7. Buying Beauty: Flexible Payment and Expanding Consumption -- Conclusion -- Appendix: A Few Words About Research Methods -- References -- Index |
isbn |
9780292734838 9783110745344 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5438 |
callnumber-sort |
HF 45438.25 _B C3646 42011EB |
geographic_facet |
Ecuador. Ecuador |
url |
https://doi.org/10.7560/723863 https://www.degruyter.com/isbn/9780292734838 https://www.degruyter.com/document/cover/isbn/9780292734838/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
380 - Commerce, communications & transportation |
dewey-ones |
381 - Commerce |
dewey-full |
381.456685509866 |
dewey-sort |
3381.456685509866 |
dewey-raw |
381.456685509866 |
dewey-search |
381.456685509866 |
doi_str_mv |
10.7560/723863 |
oclc_num |
1286806273 |
work_keys_str_mv |
AT casanovaerynnmaside makingupthedifferencewomenbeautyanddirectsellinginecuador |
status_str |
n |
ids_txt_mv |
(DE-B1597)587252 (OCoLC)1286806273 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
Making Up the Difference : Women, Beauty, and Direct Selling in Ecuador / |
container_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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fullrecord |
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