Pleasure in Profit : : Popular Prose in Seventeenth-Century Japan / / Laura Moretti.
In the seventeenth century, Japanese popular prose flourished as waves of newly literate readers gained access to the printed word. Commercial publishers released vast numbers of titles in response to readers’ hunger for books that promised them potent knowledge. However, traditional literary histor...
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2021] ©2020 |
Year of Publication: | 2021 |
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Moretti, Laura, author. aut http://id.loc.gov/vocabulary/relators/aut Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / Laura Moretti. New York, NY : Columbia University Press, [2021] ©2020 1 online resource : 66 b&w photographs text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- Note to Readers -- Introduction: Reclaiming the Great Unread -- 1. The Culture of the Written Word -- 2. The Publishing Business -- 3. Negotiating the Way -- 4. Civility Matters -- 5. Say It in a Skillful Letter -- 6. A Commitment to the Present -- 7. The Triumph of Plurality -- Epilogue: Wayfinding -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star In the seventeenth century, Japanese popular prose flourished as waves of newly literate readers gained access to the printed word. Commercial publishers released vast numbers of titles in response to readers’ hunger for books that promised them potent knowledge. However, traditional literary histories of this period position the writings of Ihara Saikaku at center stage, largely neglecting the breadth of popular prose.In the first comprehensive study of the birth of Japanese commercial publishing, Laura Moretti investigates the vibrant world of vernacular popular literature. She marshals new data on the magnitude of the seventeenth-century publishing business and highlights the diversity and porosity of its publishing genres. Moretti explores how booksellers sparked interest among readers across the spectrum of literacies and demonstrates how they tantalized consumers with vital ethical, religious, societal, and interpersonal knowledge. She recasts books as tools for knowledge making, arguing that popular prose engaged its audience cognitively as well as aesthetically and emotionally to satisfy a burgeoning curiosity about the world. Crucially, Moretti shows, readers experienced entertainment within the didactic, finding pleasure in the profit gained from acquiring knowledge by interacting with transformative literature. Drawing on a rich variety of archival materials to present a vivid portrait of seventeenth-century Japanese publishing, Pleasure in Profit also speaks to broader conversations about the category of the literary by offering a new view of popular prose that celebrates plurality. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) Japanese prose literature Edo period, 1600-1868 History and criticism. Popular literature Japan History and criticism. LITERARY CRITICISM / Asian / Japanese. bisacsh Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2020 9783110710977 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG https://doi.org/10.7312/more19722 https://www.degruyter.com/isbn/9780231552059 Cover https://www.degruyter.com/document/cover/isbn/9780231552059/original |
language |
English |
format |
eBook |
author |
Moretti, Laura, Moretti, Laura, |
spellingShingle |
Moretti, Laura, Moretti, Laura, Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / Frontmatter -- Contents -- Acknowledgments -- Note to Readers -- Introduction: Reclaiming the Great Unread -- 1. The Culture of the Written Word -- 2. The Publishing Business -- 3. Negotiating the Way -- 4. Civility Matters -- 5. Say It in a Skillful Letter -- 6. A Commitment to the Present -- 7. The Triumph of Plurality -- Epilogue: Wayfinding -- Notes -- Bibliography -- Index |
author_facet |
Moretti, Laura, Moretti, Laura, |
author_variant |
l m lm l m lm |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Moretti, Laura, |
title |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / |
title_sub |
Popular Prose in Seventeenth-Century Japan / |
title_full |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / Laura Moretti. |
title_fullStr |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / Laura Moretti. |
title_full_unstemmed |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / Laura Moretti. |
title_auth |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Note to Readers -- Introduction: Reclaiming the Great Unread -- 1. The Culture of the Written Word -- 2. The Publishing Business -- 3. Negotiating the Way -- 4. Civility Matters -- 5. Say It in a Skillful Letter -- 6. A Commitment to the Present -- 7. The Triumph of Plurality -- Epilogue: Wayfinding -- Notes -- Bibliography -- Index |
title_new |
Pleasure in Profit : |
title_sort |
pleasure in profit : popular prose in seventeenth-century japan / |
publisher |
Columbia University Press, |
publishDate |
2021 |
physical |
1 online resource : 66 b&w photographs |
contents |
Frontmatter -- Contents -- Acknowledgments -- Note to Readers -- Introduction: Reclaiming the Great Unread -- 1. The Culture of the Written Word -- 2. The Publishing Business -- 3. Negotiating the Way -- 4. Civility Matters -- 5. Say It in a Skillful Letter -- 6. A Commitment to the Present -- 7. The Triumph of Plurality -- Epilogue: Wayfinding -- Notes -- Bibliography -- Index |
isbn |
9780231552059 9783110710977 9783110754001 9783110753776 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
PL - Eastern Asia, Africa, Oceania |
callnumber-label |
PL747 |
callnumber-sort |
PL 3747.4 M67 42020 |
geographic_facet |
Japan |
era_facet |
Edo period, 1600-1868 |
url |
https://doi.org/10.7312/more19722 https://www.degruyter.com/isbn/9780231552059 https://www.degruyter.com/document/cover/isbn/9780231552059/original |
illustrated |
Not Illustrated |
dewey-hundreds |
800 - Literature |
dewey-tens |
890 - Other literatures |
dewey-ones |
895 - Literatures of East & Southeast Asia |
dewey-full |
895.63/3 |
dewey-sort |
3895.63 13 |
dewey-raw |
895.63/3 |
dewey-search |
895.63/3 |
doi_str_mv |
10.7312/more19722 |
work_keys_str_mv |
AT morettilaura pleasureinprofitpopularproseinseventeenthcenturyjapan |
status_str |
n |
ids_txt_mv |
(DE-B1597)566400 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2020 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 |
is_hierarchy_title |
Pleasure in Profit : Popular Prose in Seventeenth-Century Japan / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2020 |
_version_ |
1770176066567012352 |
fullrecord |
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