Soft-Power Internationalism : : Competing for Cultural Influence in the 21st-Century Global Order / / ed. by Burcu Baykurt, Victoria de Grazia.
The term “soft power” was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, devel...
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Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2021 |
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2021] ©2021 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource |
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