Getting Price Right : : The Behavioral Economics of Profitable Pricing / / Gerald Smith.
How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2021 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource :; 145 figures and tables |
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