From Head Shops to Whole Foods : : The Rise and Fall of Activist Entrepreneurs / / Joshua Davis.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017
• VerfasserIn: Davis, Joshua,
• Place / Publishing House: New York, NY : : Columbia University Press, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Series: Columbia Studies in the History of U.S. Capitalism
• Physical Description: 1 online resource (336 p.) :; 24 b&w photographs

In the 1960s and '70s, a diverse range of storefronts-including head shops, African American bookstores, feminist businesses, and organic grocers-brought the work of the New Left, Black Power, feminism, environmentalism, and other movements into the marketplace. Through shared ownership, limited growth, and democratic workplaces, these activist entrepreneurs offered alternatives to conventional profit-driven corporate business models. By the middle of the 1970s, thousands of these enterprises operated across the United States-but only a handful survive today. Some, such as Whole Foods Market, have abandoned their quest for collective political change in favor of maximizing profits.Vividly portraying the struggles, successes, and sacrifices of these unlikely entrepreneurs,From Head Shops to Whole Foodswrites a new history of social movements and capitalism by showing how activists embraced small businesses in a way few historians have considered. The book challenges the widespread but mistaken idea that activism and political dissent are inherently antithetical to participation in the marketplace. Joshua Clark Davis uncovers the historical roots of contemporary interest in ethical consumption, social enterprise, buying local, and mission-driven business, while also showing how today's companies have adopted the language-but not often the mission-of liberation and social change.

Table of Contents

Frontmatter -- Contents -- Acknowledgments -- Abbreviations -- Introduction -- 1. Activist Business -- 2. Liberation Through Literacy -- 3. The Business of Getting High -- 4. The "Feminist Economic Revolution" -- 5. Natural Foods Stores -- 6. Perseverance and Appropriation -- Conclusion -- Notes -- Index