Shapeholders : : Business Success in the Age of Activism / / Mark Kennedy.
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders-shareholders, employees, and consumers-but they...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Columbia Business School Publishing
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| Online Access: | |
| Physical Description: | 1 online resource (272 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Acknowledgments
- Introduction: From the Heart of a Businessman
- Who Are the Shapeholders?
- 1. Shapeholders
- 2. Social Activists
- 3. The Media
- 4. Politicians
- 5. Regulators
- Seven Steps to Shapeholder Success
- 6. Align with a Purpose
- 7. Anticipate
- 8. Assess
- 9. Avert
- 10. Acquiesce
- 11. Advance Common Interests
- 12. Assemble to Win
- 13. Pope Francis, a CEO Worth Emulating
- Notes
- Index