George Gallup in Hollywood /

George Gallup in Hollywood / / Susan Ohmer.

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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013
VerfasserIn:
Ohmer, Susan,
Place / Publishing House:New York, NY : : Columbia University Press, , [2006]
©2006
Year of Publication:2006
Language:English
Series:Film and Culture Series
Online Access:
Physical Description:1 online resource (304 p.) :; 16 photographs
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Table of Contents:
  • Frontmatter
  • Contents
  • List of Illustrations
  • Acknowledgments
  • 1. What Do Audiences Want?
  • 2. Guesswork Eliminated
  • 3. The Laws That Determine Interest
  • 4. America Speaks
  • 5. Piggybacking on the Past
  • 6. Singles and Doubles
  • 7. Boy Meets Facts at RKO
  • 8. David O. Selznick Presents
  • 9. Gallup Meets Goofy
  • 10. Like, Dislike, Like Very Much
  • Abbreviations Used and Collections Consulted
  • Notes
  • Index
  • Film and Culture

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