Researching the public opinion environment : theories and methods / / Sherry Devereaux Ferguson.

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Year of Publication:2000
Language:English
Series:Sage series in public relations
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Physical Description:xvi, 296 p.
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100 1 |a Ferguson, Sherry Devereaux. 
245 1 0 |a Researching the public opinion environment  |h [electronic resource] :  |b theories and methods /  |c Sherry Devereaux Ferguson. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c2000. 
300 |a xvi, 296 p. 
440 0 |a Sage series in public relations 
504 |a Includes bibliographical references (p. 263-282) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Mass media and public opinion. 
650 0 |a Public opinion polls. 
650 0 |a Public opinion. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997119  |z Click to View