Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 294 p. :; ill. |
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| 001 | 500977281 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 120508s2012 enka sb 001 0 eng d | ||
| 010 | |z 2012018039 | ||
| 020 | |z 9781118374061 | ||
| 020 | |a 9781118374818 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500977281 | ||
| 035 | |a (Au-PeEL)EBL977281 | ||
| 035 | |a (CaPaEBR)ebr10582604 | ||
| 035 | |a (CaONFJC)MIL386217 | ||
| 035 | |a (OCoLC)806204710 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5429 |b .T43 2012 | |
| 082 | 0 | 4 | |a 381./1 |2 23 |
| 100 | 1 | |a Thain, Greg, |d 1954- | |
| 245 | 1 | 0 | |a Store wars |h [electronic resource] : |b the worldwide battle for mindspace and shelfspace, online and in-store / |c Greg Thain and John Bradley. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, West Sussex, U.K. : |b Wiley, |c 2012. | ||
| 300 | |a xiv, 294 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer goods. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bradley, John, |d 1957- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=977281 |z Click to View |