Share this : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xiv, 245 p. |
Notes: | Includes index. |
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Table of Contents:
- pt. 1. Changing media, changing PR
- pt. 2. Planning
- pt. 3. Networks
- pt. 4. Online media relations
- pt. 5. Monitoring and measurement
- pt. 6. Skills
- pt. 7. Industry change
- pt. 8. The future.