Share this : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.

Saved in:
Bibliographic Details
:
TeilnehmendeR:
Year of Publication:2012
Language:English
Online Access:
Physical Description:xiv, 245 p.
Notes:Includes index.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.