The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion / / editor, L.J. Shrum.

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ProQuest (Firm)
TeilnehmendeR:
Shrum, L. J.
ProQuest (Firm)
Year of Publication:2012
Edition:2nd ed.
Language:English
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Physical Description:xvii, 346 p. :; ill.
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spelling The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.
2nd ed.
New York : Routledge, 2012.
xvii, 346 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising Psychological aspects.
Mass media Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
Shrum, L. J.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=958619 Click to View
language English
format Electronic
eBook
author2 Shrum, L. J.
ProQuest (Firm)
author_facet Shrum, L. J.
ProQuest (Firm)
ProQuest (Firm)
author2_variant l j s lj ljs
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Shrum, L. J.
title The psychology of entertainment media blurring the lines between entertainment and persuasion /
spellingShingle The psychology of entertainment media blurring the lines between entertainment and persuasion /
title_sub blurring the lines between entertainment and persuasion /
title_full The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.
title_fullStr The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.
title_full_unstemmed The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.
title_auth The psychology of entertainment media blurring the lines between entertainment and persuasion /
title_new The psychology of entertainment media
title_sort the psychology of entertainment media blurring the lines between entertainment and persuasion /
publisher Routledge,
publishDate 2012
physical xvii, 346 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5827
callnumber-sort HF 45827.9 P78 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=958619
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.101/9
dewey-sort 3659.101 19
dewey-raw 659.101/9
dewey-search 659.101/9
oclc_num 798530502
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