Online consumer behavior : theory and research in social media, advertising, and e-tail /

Online consumer behavior : theory and research in social media, advertising, and e-tail / / editor, Angeline G. Close.

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TeilnehmendeR:
Close, Angeline.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xxxiii, 366 p.
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spelling Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
New York : Routledge, 2012.
xxxiii, 366 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Internet marketing.
Electronic commerce Psychological aspects.
Electronic books.
Close, Angeline.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957949 Click to View
language English
format Electronic
eBook
author2 Close, Angeline.
ProQuest (Firm)
author_facet Close, Angeline.
ProQuest (Firm)
ProQuest (Firm)
author2_variant a c ac
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Close, Angeline.
title Online consumer behavior theory and research in social media, advertising, and e-tail /
spellingShingle Online consumer behavior theory and research in social media, advertising, and e-tail /
title_sub theory and research in social media, advertising, and e-tail /
title_full Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
title_fullStr Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
title_full_unstemmed Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
title_auth Online consumer behavior theory and research in social media, advertising, and e-tail /
title_new Online consumer behavior
title_sort online consumer behavior theory and research in social media, advertising, and e-tail /
publisher Routledge,
publishDate 2012
physical xxxiii, 366 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 O547 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957949
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 381 - Commerce
dewey-full 381/.142
dewey-sort 3381 3142
dewey-raw 381/.142
dewey-search 381/.142
oclc_num 798531704
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is_hierarchy_title Online consumer behavior theory and research in social media, advertising, and e-tail /
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