Bricks matter : the role of supply chains in building market-driven differentiation / / Lora M. Cecere, Charles W. Chase.
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| Superior document: | Wiley & SAS business series |
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| Year of Publication: | 2012 |
| Language: | English |
| Series: | Wiley and SAS business series.
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| Online Access: | |
| Physical Description: | xvi, 303 p. :; ill. |
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Table of Contents:
- Foreword
- Preface
- Bricks matter
- Building value networks
- The new world of demand management : demand sensing, shaping, and translation
- The new world of supply management
- About the authors
- Index.