You are the brand

You are the brand / Steve Adubato.

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ProQuest (Firm)
Adubato, Steve.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:xiv, 234 p.
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record_format marc
spelling Adubato, Steve.
You are the brand [electronic resource] / Steve Adubato.
New Brunswick, NJ : Rutgers University Press, c2011.
xiv, 234 p.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Branding (Marketing) Case studies.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=858950 Click to View
language English
format Electronic
eBook
author Adubato, Steve.
spellingShingle Adubato, Steve.
You are the brand
author_facet Adubato, Steve.
ProQuest (Firm)
ProQuest (Firm)
author_variant s a sa
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Adubato, Steve.
title You are the brand
title_full You are the brand [electronic resource] / Steve Adubato.
title_fullStr You are the brand [electronic resource] / Steve Adubato.
title_full_unstemmed You are the brand [electronic resource] / Steve Adubato.
title_auth You are the brand
title_new You are the brand
title_sort you are the brand
publisher Rutgers University Press,
publishDate 2011
physical xiv, 234 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 A38 42011
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=858950
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 775872915
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