Predictive business analytics : : forward-looking capabilities to improve business performance / / Lawrence Maisel, Gary Cokins.
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| Superior document: | Wiley & SAS business series |
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| TeilnehmendeR: | |
| Place / Publishing House: | Hoboken, New Jersey : : John Wiley & Sons, Inc.,, [2014] 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Series: | Wiley and SAS business series.
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| Online Access: | |
| Physical Description: | 1 online resource (274 pages) :; illustrations. |
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Table of Contents:
- part one. "Why"
- part two. Principles and practices
- part three. Case studies
- part four. Integrating business methods and techniques
- part five. Trends and organizational challenges.