Ground wars : personalized communication in political campaigns / / Rasmus Kleis Nielsen.
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| Year of Publication: | 2012 |
| Language: | English |
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| Physical Description: | viii, 239 p. :; ill. |
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Table of Contents:
- Prologue: welcome to the campaigns
- Personalized political communication in American campaigns
- The ground war enters the twenty-first century
- Contacting voters at home
- Organizing campaign assemblages
- Targeting voters for personal contacts
- Always fighting the same ground war?.