Social business by design : transformative social media strategies for the connected company /

Social business by design : transformative social media strategies for the connected company / / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to...

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ProQuest (Firm)
Hinchcliffe, Dion.
TeilnehmendeR:
Kim, Peter, 1974-
ProQuest (Firm)
Year of Publication:2012
Edition:1st ed.
Language:English
Online Access:
Physical Description:ix, 240 p.
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ctrlnum (MiAaPQ)500822028
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(CaPaEBR)ebr10558785
(CaONFJC)MIL365034
(OCoLC)787842593
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record_format marc
spelling Hinchcliffe, Dion.
Social business by design [electronic resource] : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.
1st ed.
San Francisco : Jossey-Bass, 2012.
ix, 240 p.
Includes bibliographical references and index.
pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy.
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description based on print version record and CIP data provided by publisher; resource not viewed.
Social media Marketing.
Strategic planning.
Electronic books.
Kim, Peter, 1974-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=822028 Click to View
language English
format Electronic
eBook
author Hinchcliffe, Dion.
spellingShingle Hinchcliffe, Dion.
Social business by design transformative social media strategies for the connected company /
pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy.
author_facet Hinchcliffe, Dion.
Kim, Peter, 1974-
ProQuest (Firm)
ProQuest (Firm)
author_variant d h dh
author2 Kim, Peter, 1974-
ProQuest (Firm)
author2_variant p k pk
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hinchcliffe, Dion.
title Social business by design transformative social media strategies for the connected company /
title_sub transformative social media strategies for the connected company /
title_full Social business by design [electronic resource] : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.
title_fullStr Social business by design [electronic resource] : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.
title_full_unstemmed Social business by design [electronic resource] : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.
title_auth Social business by design transformative social media strategies for the connected company /
title_new Social business by design
title_sort social business by design transformative social media strategies for the connected company /
publisher Jossey-Bass,
publishDate 2012
physical ix, 240 p.
edition 1st ed.
contents pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy.
isbn 9781118286135 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 H56 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=822028
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 787842593
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