Jugaad innovation : think frugal, be flexible, generate breakthrough growth / / Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts.
"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation...
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 275 p. |
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