Social media metrics secrets : do what you never thought possible with social media metrics / / John Lovett.
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Year of Publication: | 2011 |
Language: | English |
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Physical Description: | xix, 364 p. :; ill. (some col.) |
Notes: | Includes index. |
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Table of Contents:
- pt. 1. Addressing the social data dilemma
- pt. 2. Managing social media with analytics
- pt. 3. Finding the big social media payoff.