Advertising by design : : generating and designing creative ideas across media /

Advertising by design : : generating and designing creative ideas across media / / Robin Landa.

Saved in:
Bibliographic Details
VerfasserIn:
Landa, Robin,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2016.
2016
Year of Publication:2016
Edition:Third edition.
Language:English
Online Access:
Physical Description:1 online resource (563 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5007104297
ctrlnum (MiAaPQ)5007104297
(Au-PeEL)EBL7104297
(OCoLC)1347025462
collection bib_alma
record_format marc
spelling Landa, Robin, author.
Advertising by design : generating and designing creative ideas across media / Robin Landa.
Third edition.
Hoboken, New Jersey : Wiley, 2016.
2016
1 online resource (563 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Creative ability in business.
Electronic books.
Print version: Landa, Robin. Advertising by design : generating and designing creative ideas across media. Third edition. Hoboken, New Jersey : Wiley, c2016 approximately 563 pages 9781118971055 2016029121
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104297 Click to View
language English
format eBook
author Landa, Robin,
spellingShingle Landa, Robin,
Advertising by design : generating and designing creative ideas across media /
author_facet Landa, Robin,
author_variant r l rl
author_role VerfasserIn
author_sort Landa, Robin,
title Advertising by design : generating and designing creative ideas across media /
title_sub generating and designing creative ideas across media /
title_full Advertising by design : generating and designing creative ideas across media / Robin Landa.
title_fullStr Advertising by design : generating and designing creative ideas across media / Robin Landa.
title_full_unstemmed Advertising by design : generating and designing creative ideas across media / Robin Landa.
title_auth Advertising by design : generating and designing creative ideas across media /
title_new Advertising by design :
title_sort advertising by design : generating and designing creative ideas across media /
publisher Wiley,
publishDate 2016
physical 1 online resource (563 pages)
edition Third edition.
isbn 9781118971062
9781118971055
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 L363 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104297
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 1347025462
work_keys_str_mv AT landarobin advertisingbydesigngeneratinganddesigningcreativeideasacrossmedia
status_str n
ids_txt_mv (MiAaPQ)5007104297
(Au-PeEL)EBL7104297
(OCoLC)1347025462
is_hierarchy_title Advertising by design : generating and designing creative ideas across media /
_version_ 1792331043977560064
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01675nam a2200409 i 4500</leader><controlfield tag="001">5007104297</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">161118t20162016nju ob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118971062</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118971055</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5007104297</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL7104297</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1347025462</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield><subfield code="b">.L363 2016</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Landa, Robin,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising by design :</subfield><subfield code="b">generating and designing creative ideas across media /</subfield><subfield code="c">Robin Landa.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">2016.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (563 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Creative ability in business.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Landa, Robin.</subfield><subfield code="t">Advertising by design : generating and designing creative ideas across media.</subfield><subfield code="b">Third edition.</subfield><subfield code="d">Hoboken, New Jersey : Wiley, c2016 </subfield><subfield code="h">approximately 563 pages </subfield><subfield code="z">9781118971055 </subfield><subfield code="w">2016029121</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104297</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items