E-Commerce Challenges in Illicit Trade in Fakes.
This study provides an overview of government- and industry-specific measures to address the abuse of online platforms by counterfeiters. In recent years, trading platforms have been instrumental in the growth in e-commerce, but at the same time, they can be abused by illicit trade networks.
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| Place / Publishing House: | Paris : : Organization for Economic Cooperation & Development,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (63 pages) |
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Table of Contents:
- Intro
- Foreword
- Acknowledgements
- Executive Summary
- E-commerce trends and developments
- Government actions to combat counterfeiting
- Actions that platform operators have taken to combat counterfeiting
- Remaining challenges
- 1 E-commerce trends and developments
- Background
- Market trends
- Industry structure
- Overview
- Distribution
- E-commerce fraud
- Social media
- Use in e-commerce
- Influencers
- COVID-19
- Consumers
- Developments and trends
- Counterfeits
- References
- 2 Issues
- Flexibility
- Collaboration
- Diverse landscape
- Liability
- Third-party sellers
- Privacy
- Scope of anti-counterfeiting measures
- Product listings
- Reference
- 3 Frameworks
- Internet governance
- Government-led measures
- Australia
- European Union
- Memorandum of Understanding on the Sale of Counterfeit Goods on the Internet
- Key provisions
- Assessment report
- General evaluation of co-operation under the MoU
- Key performance indicators
- Practices reported by signatories
- Conclusions and next steps
- Legislation
- EUIPO
- United Kingdom
- United States
- Best practices
- Comprehensive terms of service agreements
- Significantly enhanced vetting of third-party sellers
- Limitations on high-risk products
- Efficient notice and takedown procedures
- Enhanced post-discovery actions
- Indemnity requirements for foreign sellers
- Clear transactions through banks that comply with US enforcement requests
- Pre-sale identification of third-party sellers
- Establish marketplace seller IDs
- Clearly identifiable country of origin disclosures
- Outcomes, issues and challenges
- Legislation
- Industry actions
- Sellers
- Consumers
- Brand owners
- Law enforcement - co-operation
- Internal expertise, in-house capacities
- Transparency
- References
- 4 Conclusions
- Reference.
- Annex A. Summary of key provisions of the June 2016 EU memorandum of understanding on the Sale of Counterfeit Goods on the Internet
- Annex B. Signatories to the June 2016 EU Memorandum of understanding on the Sale of Counterfeit Goods on the Internet, as of 28 April 2021
- Annex C. EU practices to combat the online sale of counterfeit goods
- I. Proactive and preventive measures
- Fighting counterfeiting at its source
- Providing product information and keywords
- Seller's identity verification
- Proactive identification of offers of counterfeit goods
- Brand protection programmes
- II. Notice and take-down (NTD) procedures
- Experience with NTD procedures
- The concept of "trusted flaggers"
- Reacting to notices
- III. Repeat infringers
- Identification of repeat infringers
- Repeat infringer policies and sanctions
- IV. Cooperation, including sharing information
- Setting out clear policies
- Transparency
- Facilitating legal actions
- Improved information exchange
- V. Co-operation with customs and other law enforcement authorities
- VI. Consumer confidence, information and protection
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