Newsjacking posdigital : : el secuestro de noticias en la estrategia de comunicacion / / Patricia Coll, Josep Lluis Mico ; Prologo de Toni Herrero.
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| TeilnehmendeR: | |
| Place / Publishing House: | Barcelona : : Editorial UOC,, [2019] Ã2019 |
| Year of Publication: | 2019 |
| Language: | Spanish |
| Series: | Comunicacion
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| Online Access: | |
| Physical Description: | 1 online resource (144 pages). |
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| 001 | 5007026076 | ||
| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 230119s2019 sp ob 000 0 spa d | ||
| 020 | |z 9788491806110 |q (print) | ||
| 020 | |a 9788491806127 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5007026076 | ||
| 035 | |a (Au-PeEL)EBL7026076 | ||
| 035 | |a (OCoLC)1131875067 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5837 |b .C655 2019 | |
| 082 | 0 | |a 659.113 |2 23 | |
| 100 | 1 | |a Coll, Patricia, |e author. | |
| 245 | 1 | 0 | |a Newsjacking posdigital : |b el secuestro de noticias en la estrategia de comunicacion / |c Patricia Coll, Josep Lluis Mico ; Prologo de Toni Herrero. |
| 264 | 1 | |a Barcelona : |b Editorial UOC, |c [2019] | |
| 264 | 4 | |c Ã2019 | |
| 300 | |a 1 online resource (144 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Comunicacion | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Mass media |x Moral and ethical aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Mico, Josep Lluis, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Coll, Patricia. |t Newsjacking posdigital : el secuestro de noticias en la estrategia de comunicacion. |d Barcelona : Editorial UOC, c2019 |h 144 pages |k Comunicacion (Editorial UOC) |z 9788491806110 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7026076 |z Click to View |