Desde la trinchera : : manual de supervivencia en creatividad publicitaria / / Eduard Farran Teixido ; Prologo de Carlos Holemans.

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TeilnehmendeR:
Place / Publishing House:Barcelona : : Editorial UOC,, [2016]
Ã2016
Year of Publication:2016
Language:Spanish
Series:Comunicacion
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Physical Description:1 online resource (354 pages).
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ctrlnum (MiAaPQ)5007025968
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(OCoLC)1141322466
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spelling Farran Teixido, Eduard, author.
Desde la trinchera : manual de supervivencia en creatividad publicitaria / Eduard Farran Teixido ; Prologo de Carlos Holemans.
Barcelona : Editorial UOC, [2016]
Ã2016
1 online resource (354 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Comunicacion
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Creativity in advertising.
Electronic books.
Holemans, Carlos, writer of foreword.
Print version: Farran Teixido, Eduard. Desde la trinchera : manual de supervivencia en creatividad publicitaria. Barcelona : Editorial UOC, c2016 354 pages Comunicacion (Editorial UOC) 9788491162100
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7025968 Click to View
language Spanish
format eBook
author Farran Teixido, Eduard,
spellingShingle Farran Teixido, Eduard,
Desde la trinchera : manual de supervivencia en creatividad publicitaria /
Comunicacion
author_facet Farran Teixido, Eduard,
Holemans, Carlos,
author_variant t e f te tef
author_role VerfasserIn
author2 Holemans, Carlos,
author2_variant c h ch
author2_role TeilnehmendeR
author_sort Farran Teixido, Eduard,
title Desde la trinchera : manual de supervivencia en creatividad publicitaria /
title_sub manual de supervivencia en creatividad publicitaria /
title_full Desde la trinchera : manual de supervivencia en creatividad publicitaria / Eduard Farran Teixido ; Prologo de Carlos Holemans.
title_fullStr Desde la trinchera : manual de supervivencia en creatividad publicitaria / Eduard Farran Teixido ; Prologo de Carlos Holemans.
title_full_unstemmed Desde la trinchera : manual de supervivencia en creatividad publicitaria / Eduard Farran Teixido ; Prologo de Carlos Holemans.
title_auth Desde la trinchera : manual de supervivencia en creatividad publicitaria /
title_new Desde la trinchera :
title_sort desde la trinchera : manual de supervivencia en creatividad publicitaria /
series Comunicacion
series2 Comunicacion
publisher Editorial UOC,
publishDate 2016
physical 1 online resource (354 pages).
isbn 9788491162117
9788491162100
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 F377 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7025968
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 1141322466
work_keys_str_mv AT farranteixidoeduard desdelatrincheramanualdesupervivenciaencreatividadpublicitaria
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author2_original_writing_str_mv noLinkedField
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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