Periodismo de Marcas : : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /

Periodismo de Marcas : : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica / / Carlos Javier Campo Maseda.

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Campo Maseda, Carlos Javier,
Place / Publishing House:Barcelona : : Editorial UOC,, [2015]
Ã2015
Year of Publication:2015
Language:Spanish
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Physical Description:1 online resource (276 pages)
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ctrlnum (MiAaPQ)5007025882
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(OCoLC)1191072931
collection bib_alma
record_format marc
spelling Campo Maseda, Carlos Javier, author.
Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica / Carlos Javier Campo Maseda.
Barcelona : Editorial UOC, [2015]
Ã2015
1 online resource (276 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products.
Electronic books.
Print version: Campo Maseda, Carlos Javier. Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica. Barcelona : Editorial UOC, c2015 276 pages 9788490649244
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7025882 Click to View
language Spanish
format eBook
author Campo Maseda, Carlos Javier,
spellingShingle Campo Maseda, Carlos Javier,
Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /
author_facet Campo Maseda, Carlos Javier,
author_variant m c j c mcj mcjc
author_role VerfasserIn
author_sort Campo Maseda, Carlos Javier,
title Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /
title_sub Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /
title_full Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica / Carlos Javier Campo Maseda.
title_fullStr Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica / Carlos Javier Campo Maseda.
title_full_unstemmed Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica / Carlos Javier Campo Maseda.
title_auth Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /
title_new Periodismo de Marcas :
title_sort periodismo de marcas : fundamentos, operativa, transformacion empresarial y perspectiva economica /
publisher Editorial UOC,
publishDate 2015
physical 1 online resource (276 pages)
isbn 9788490649312
9788490649244
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 C367 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7025882
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1191072931
work_keys_str_mv AT campomasedacarlosjavier periodismodemarcasfundamentosoperativatransformacionempresarialyperspectivaeconomica
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is_hierarchy_title Periodismo de Marcas : Fundamentos, Operativa, Transformacion Empresarial y Perspectiva Economica /
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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